India

As Microsoft India announced the launch of Lumia 430, the most affordable budget Lumia device as yet, it also leveraged the opportunity to announce the company's first ever outreach campaign in smaller cities and towns of India for Lumia devices.

The Lumia Knockout on Wheels has been conceptualized to demonstrate the uncompromised and unparalleled smartphone experience on the Lumia 430. The drive flags off from New Delhi, and will cover over 20 cities across the country taking the Windows Phone experience to tier 2, tier 3, and tier 4 towns in the country for the first time.

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TrulyMadly is a popular dating app in India. Quite similar to Tinder, the biggest USP of TrulyMadly is profile verification via Trust Score and matchmaking. The app focuses on introducing two right single people and ensures that it does not spam any users profile and only suggests verified and relevant matches for a user, based on his/her preferences.

The app has recently landed on the Windows Phone Store. The first release had some issues, and a quick update has taken care of those while bumping up to version 1.1.

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Detective Byomkesh Bakshy! is an upcoming Indian crime thriller film based on the fictional detective Byomkesh Bakshi created by the Bengali writer Sharadindu Bandyopadhyay. The film stars Sushant Singh Rajput, Anand Tiwari, and Swastika Mukherjee in principal roles and is scheduled for release this weekend.

To accompany the movie promotions, Yash Raj Films and Games2Win have partnered to bring a thrilling detective game to Windows Phone. The game is set in the city of Calcutta in 1943 - a city plunged in war, hate, and crime – where people live in fear and shadows. And there is only one man is in search of the truth – Detective Byomkesh Bakshy!

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Microsoft India has released a fun promotional video for Xbox One - #AIBMeetsXboxOne - showcasing the gaming culture in India. The video features India's leading standup comedians Gursimran Khamba, Tanmay Bhat, Rohan Joshi, and Ashish Shakiya from the popular comedy group All India Bakchod, usually abbreviated as AIB.

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If you have never heard of the Gaana.com, it only means you are not in India. The service is one of three in that country, letting people worldwide stream free and licensed music in 21 different languages (thank you, Wikipedia). It competes with Saavn and Hungama with Saavn grabbing most of Bollywood's music catalog lately. Gaana now focuses on a lot of regional stuff, as a result.

Anyway, the developers behind the Windows Phone app have been going on a tear this last week, overhauling the app to bring it more in line with iOS and Android. This after nearly a year without an update, so yeah, a big deal.

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Last week, Microsoft announced the launch of the Lumia 532 in India. Another budget device, the Lumia 532 fares well on the specifications sheet and costs less than Lumia 535, the other latest phone on the shelves right now.

The phone promises an uncompromised Windows Phone experience with an excellent Lumia design and always dependable build quality to compete in a crowded market of budget Android smartphones.

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Lumia 535 continues to grow, Windows 10 grabs some of the market, and new mysterious Lumias are discovered

The story of Windows Phone market share within itself is now a familiar one, with budget phones abounding. Last month we saw a rapid entry of the new Microsoft Lumia 535 to many markets, including India. AdDuplex (AdDuplex.com) has now released its numbers for February, 2015, and they mainly reflect this trend.

No surprises here as the biggest gains were seen by the Lumia 530, Lumia 630/635 and the Microsoft branded Lumia 535. However, some new unannounced Lumias were also spotted, giving us a peek at next week's MWC event.

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