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iphone 5c

What's that? The new iPhone 5C ships in multiple colours? That's cute, right? Microsoft thinks so too. We covered some humorous jabs yesterday, published by Nokia and Windows Phone UK on Twitter, but today we've been alerted to Microsoft Asia's attempt and we couldn't simply let this one slide on by without letting you guys know about it. It's pretty good.

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Apple today unveiled the iPhone 5S and iPhone 5C, the latter being a more affordable option for consumers. Known for rather expensive price tags, Apple is attempting to tackle the low-end of the smartphone market with the new iPhone 5C. As well as being cheaper than the high-end iPhone, consumers will also have numerous colours to choose from.

Unfortunately, these choices appeared to be vaguely familiar. Nokia UK took to Twitter today to unleash the above image, poking fun at Apple for not only injecting some colour into the iPhone product line, but utilising the similiar colours. As the Finish manufacturer rightfully pointed out: "Imitation is the best form of flattery."

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Ben Thompson of stratēchery joins Rene to talk about Microsoft in a post-Ballmer mobile market, the IBM analogy, whether they need to be more like Apple, and why Google and Samsung were so damn smart. Also: Nokia sale!

Note: This was originally supposed to be next week's episode of Vector, but due to Microsoft buying Nokia, we decided to fast-track. (It's especially interesting given Thompson, until recently, worked at Microsoft on the Windows 8 apps team, and previously interned at Apple on the Apple University project.)

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So far the Nokia Lumia 520 has been a sleeper hit. It’s the cheapest Windows Phone to date and it is constantly topping charts for in emerging markets. It seems we hear stories weekly on how the device is selling well in market after market. Here in the United States it’s available for AT&T as a GoPhone and T-Mobile sells a variant called the Lumia 521.

So how’s it going to fare against further attacks in the low-end smartphone market against competitors like Samsung and Apple?

Over at Forbes, Tero Kuittinen outlines a brinkmanship scenario where Nokia comes out on top. Don’t worry, I wasn’t familiar with the term either. Brinkmanship is the situation where you push dangerous events to the verge of disaster in the hopes that your opponents will have to make concessions and/or back down. In this case, Nokia is in a position to own the low-end smartphone market because companies like HTC, Blackberry, and Apple won’t be able to make appealing devices at low prices.

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