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The Nokia Lumia 520 is an extremely popular smartphone, in fact it's actually the most preferred Windows Phone around. The device has also taken over the Indian Windows Phone market, according to previous reports released by AdDuplex. Today, news has begun circling around that Windows Phone has surpassed the iPhone in India to take second position behind Android.

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Microsoft and its OEM partners (mainly Nokia) are not shy when it comes to attacking Apple, mainly because the two big tech giants have been jabbing one another for years. 2013 is no different, especially with the release of not only the Lumia 1020, but also the recent iPhone 5S announcement. Launching new advertisements, actors play key roles at Cupertino and poke fun at Apple's latest smartphone.

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Apple today unveiled the iPhone 5S and iPhone 5C, the latter being a more affordable option for consumers. Known for rather expensive price tags, Apple is attempting to tackle the low-end of the smartphone market with the new iPhone 5C. As well as being cheaper than the high-end iPhone, consumers will also have numerous colours to choose from.

Unfortunately, these choices appeared to be vaguely familiar. Nokia UK took to Twitter today to unleash the above image, poking fun at Apple for not only injecting some colour into the iPhone product line, but utilising the similiar colours. As the Finish manufacturer rightfully pointed out: "Imitation is the best form of flattery."

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It has been reported that the top three major Russian mobile operators have ceased selling the iPhone. VimpelCom has closed its partnership with Apple, following MTS and MegaFon. We previously looked at MTS preferring Windows Phone over the iPhone, feeling more comfortable with Microsoft's mobile platform, but this is an issue for Apple on a larger scale. 

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The Chief of Russia's largest mobile operator, OAO Mobile TeleSystems (MTS) has stated that the company would require better terms to back Apple after Windows Phones advance to almost match iPhones in market share. Ouch. According to Bloomberg, MTS ceased selling iPhones in its stores at the end of 2012 and has strengthened its relationship with other hardware vendors, including those who produce smartphones running Microsoft's Windows Phone operating system.

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The US government fired out the above promotional video, which has been captured and uploaded on YouTube. It essentially sends out the message that smartphones (and mobile phones in general) can save lives just as effectively as other technology. A weather warning is demonstrated on a Nokia Lumia 920, but it's not showing a Windows Phone screen. We're looking at an iPhone.

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According to a Nikkei report, Microsoft is set to look at introducing video game titles from the PC and Xbox platforms on the Apple iPhone. This is said to be on the table with a partnership formed between Redmond and gaming firm Klab. Nikkei claims that the titles will be brought across to iOS using Google's Android OS, which may mean we could well be seeing a wrapper utilised for original games.

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Microsoft has unleashed its popular 365 Office suite onto the iOS platform and is available to iPhone owners who have an active subscription. Those who download the app will be able to view and edit Word, Excel, and PowerPoint documents while on the go. The suite is fairly feature rich with SkyDrive support and more, but there's the absence of Outlook.

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Today has been an exciting day for both video gamers at E3 and Apple fans at WWDC. Despite what you may think, I actually followed Apple’s event just as closely as Microsoft’s press releases on the Xbox One.

As I sat on our sister site, iMore.com, and watched the WWDC Live blog I realized that I absolutely loved the updates to iOS7. Apple decided to go for a “flat” design and get rid of faux textures for a completely modern approach. As I watched on and became more excited I realized something; flat design, no faux textures, and Bing integration – this was Windows Phone.

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The Nokia Lumia 928 and 925 aren’t upgrades to the Lumia 920. Daniel put it best in his From the Editor’s Desk this morning when he called it a sideways upgrade. Same goes for the camera found in those devices, they’re basically the same one you’ll find in the Lumia 920, but with a little more software magic.

Here’s an ad from Microsoft that shows off the low-light prowess of the Lumia 928 for Verizon.

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Microsoft has often been criticized for not making effective commercials—something we think that has changed recently with the Surface campaign (and back stepped with ‘Scroogled’). But what about Windows Phone? We’ve seen some interesting ones in the past but nothing that could potentially go viral (or not be cringe worthy).

That may have all just changed as a new YouTube ad has gone live on the Windows Phone channel and if this doesn’t raise consumer curiosity, we’re not sure what will.

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Trader Media Group (TMG), parent of UK Auto Trader, is set to replace its iPhone arsenal with Windows Phones. It's said that Android will not be considered as it has too many security vulnerabilities. In an interview with Computing, TMG CIO Tim Jones revealed that the company has operated in an iOS ecosystem for the last five years, because the iPhone was the more mature smartphone available on the market. But now the group is looking at alternatives. 

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What would a mobile phone be without an address book of contacts to open up communication with, or a calendar to keep up-to-date with social events? Windows Phone takes strives in being more socially connected than the likes of iOS and Android by sporting integration with Facebook, Twitter and other social networks. But how does one import contacts and calendars from services that are also used on competing platforms?

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Probably the toughest problem any new user faces when switching platforms is finding comparable apps on their new OS. Sure, we have the Windows Phone Central forums to help and we try to do what we can here, but Nokia has something even better.

Nokia, in conjunction with Xyologic, have teamed up to bring a site called Find your Favorite Apps (www.xyo.net/lumia) that allows you to name the platform you’re coming from (iPhone, Android), choose one of 15 supported countries and then the app you are looking to pick up. The service then searches database and comes up with what it thinks is the best choice. Heck, it even auto-creates a QR code for quick and easy scanning.

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Here there and everywhere, Microsoft is busy promoting Windows Phone 8 here in London, at the same time Nokia is heavily promoting their Lumia 920. Billboard displays, dedicated TV adverts and even sponsoring dramas and product placements, it's everywhere. On UK TV, the Lumia 920 was on two separate gadget shows, one of which being Stephen Fry’s ‘Gadget Man’.

Last night saw the popular Gadget Show TV show put a bright red Lumia 920 with its wireless charging pad up against the HTC One X+ and the iPhone 5. In what can only be described as a hilarious iPhone 5 take down, the presenters gave all the props to the Lumia 920 and the HTC.

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Nokia, Samsung and HTC have poked fun at one another within the Windows Phone ecosystem, but it has remained in the jester spirit - we're sure even Samsung must have smirked at Nokia's "Welcome back to Windows Phone" stunt. But it seems it's HTC's turn again by highlighting the weight of the 8X compared to 'the other Windows Phone'. We all know which handset is being referred to.

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Have you ever felt like adding your music to the cloud and being able to stream it anywhere, on multiple platforms? To listen to your own music library wirelessly? There are a number of options available, iTunes Match probably being the most likely recommendation, but they’re restricted in some way or another. Cue the introduction of Jukebox (www.get-jukebox.com).

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Look at the shiny shiny...

According to latest data released by comScore, Microsoft remains comfortable in fourth position (behind RIM) with only a .4% reduction in US marketshare. This was expected with the upcoming launch of Windows Phone 8, especially with new hardware unveiled for consumers to hold out on making a purchase.

Sat at 3.6%, Microsoft continues to witness the downfall of RIM which was hit by a sizeable 3.1% drop in US shares as the company continues to battle through the tough period until it releases Blackberry 10. Falling to just 8.3% of the market, unless RIM can slow down the descent of the platform's fall, Microsoft may well find itself in third position - dependant on the imminent Windows Phone 8 launch.

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