This is interesting indeed. Kik, the cross-platform messenger, has seen a pretty neat ROI (return of investment) from investing in Windows Phone 7 since being released earlier this year. Not in terms of revenue, but user registration on iOS and Android. Yes, you read correctly - Kik for Windows Phone is reportedly boosting the user growth on other platforms.
Looking at the chart above we can see the point where the WP7 app was launched with the user count line for both iOS and Android. Notice the sharp increase? Can this be mere coincidence, or is it because WP7 users are now using Kik with friends on competing platforms that don't currently have an account?
If we look at the small graphic to the right, we can see how WP7 has been boosting the growth for iOS and Android by around 22%. While Microsoft's platform might not massive in terms of market share, it's certainly a socially connected OS and users are more connected.
Kik Interactive CEO, Ted Livingston, concludes:
"Windows Phone users may be a small segment of the whole, but they bring with them all their friends on other mobile platforms, creating a huge and unanticipated spike in Kik activity.
It’s time for cross-platform apps to start paying attention to Windows Phone 7."
Some strong words there. The future certainly is looking bright and this is exactly what we need prior to the launch of Mango.