local search

Justdial is a leading Indian local search service available over the phone, Web, mobile, and SMS. After being available on Android on iOS for long, the app is now available for Windows Phone 8 devices as well.

The Justdial app works as a one stop solution for all your search queries about movies in your area, restaurant next door, or the ATM or petrol pump near you. The app gives you access to millions of ratings and reviews by other Justdial users to make an informed choice.

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Need some official apps for Windows Phone and Windows 8 to find local business and services? Then you’ll want to grab Superpages for your smartphone, tablet and PC. The app focuses on local search for those living in the United States. It’s a good way to find services like local veterinarians and more. Let’s check out what Superpages Local Search offers for Windows Phone and Windows 8 users.

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JDB Pocketware, developers of HandyScan, has a new Windows Phone app over in the Windows Phone Store. Social Scout is a Facebook Places app designed to help you explore what's nearby, find places, check-in and find out where your Facebook friends are.

While not developed or owned by Facebook, Social Scout taps into Facebook Places and lays out everything rather nicely across pages that show what places are nearby, where your friends have checked into, and a More Page that lists your most visited places, your check-ins, a "Feeling lucky" tile that will randomly select a restaurant for you to try, and a one touch check-in tile.

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Poynt growth moves past 11 million users

Poynt is a popular search engine for your Windows Phone and the company announced today that the application has surpassed 11 million users and over 2.1 billion interactions globally. The stats represent a collective between the companies Windows Phone, Android, Nokia, Blackberry and iPhone apps. The growth also represents a 158% boost in overall growth in it's user base since March of 2011.

For those not familiar with Poynt, it's a localized search application that points you in the right direction for what your searching for. Search features include quick search tiles for restaurants and businesses, weather information, turn by turn mapping, and live tile support.

Poynt is a free, Mango app and is available in India, Canada, the U.S., Germany, France, Italy, Spain, Australia and the United Kingdom. You can find Poynt here at the Windows Phone Marketplace.

Source: Poynt

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As a developer, do you consider markets outside the US (or your country of location)? There are many factors that differ from country to country, like naming, pronunciation, and much more. All these considerations could lead to your app bringing in more revenue (downloads if free) or – for example - potentially receive less due to a large audience missing your product due to different keywords being used while searching the Marketplace.

Chris Hay, from the UK, noticed this trend that can be present if used effectively, or completely missed altogether. A clear and understandable article that he whipped up (includes a very pretty graph for you diagram lovers) explains how his Flashlight app – that was released for free – performs better in the UK market when compared to the US, and the rest of the world.

While English use the term “torch” as opposed to the American “flashlight”, the UK Marketplace searches would be performed using the keyword torch, while US searches would be flashlight. Seeing proof of these small considerations actually causing an impact on the number of downloads an app gains is pretty impressive. This is definitely a good example that developers should pay more consideration to how their app is presented, on any platform.

Source: ChrishayUK

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