market share

New fourth quarter 2014 tablet market share data suggests that Microsoft may have increased its market share with the Surface tablets by as much as 60 percent year-over-year compared to the same time last year. While Microsoft had a 1 percent market share last year, it is now up to 1.6 percent. This is still small compared to Apple, which is leading the charge at 79.9 percent, but it shows that Microsoft is gaining market share while some of its competitors are dropping.

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ComScore had released its mobile market share data for the September 2014. In terms of platforms, Android leads with 52.1 percent followed by iOS with 41.7 percent and Microsoft with 3.6 percent. Both Android and Microsoft grew its market share slightly compared the the prior quarter ended in June 2014, with Windows Phone gaining 0.2 percentage points. BlackBerry commanded a 2.3 percent market share and Symbian still hangs on with 0.2 percent.

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Microsoft has its work cut out for them in the United States where perception of the tech giant is seen as less hip than Apple. Besides the near ubiquitous adoption by celebrities of the iPhone, the US Congress is also evidently a big fan of Cupertino's hardware.

Popular DC rag The Hill conducted a survey back at the beginning of the month asking members of Congress which phones they used. As it turns out, more than 71 percent of our lawmakers use iPhones, with 28 percent still using BlackBerry. Android does not fair too well either, with only 9 percent favoring the somewhat convoluted mobile OS. Many in Congress also carry multiple phones.

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You've seen the proclamations: "Windows Phone is doomed." "…a distant third." "No chance to catch up." Anyone who follows technology sites these days, especially the mainstream US-based ones, have seen those quotes used in news articles and often even in comments. It reflects the slow, but middling growth of Windows Phone, which has never taken off in the US, hovering at just 4% (Kantar, August 2014).

Sure, worldwide Windows Phone fares better, with Italy at 13% and the UK nearly at 10%, but I am not here to sugarcoat the stats. They speak for themselves, and I am not taking issue here with their accuracy or what they mean.

I am more interested in perception, the way people talk about these things because although Windows Phone market share is comparatively small, it says nothing of user satisfaction, which consistently ranks very high, if not the highest, amongst all the operating systems. Although not many people are using Windows Phone, comparatively, those who do are enjoying the experience, both for hardware and software. That is something not easily dismissed. Now, if Microsoft had little market share and the users hated the devices and the OS experience that I think would be worthy of media Schadenfreude, but I digress.

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Microsoft still hasn't shared any valuable marketshare data about Windows Phone penetration around the world. Until then, we’ll rely on data from market research companies like Kantar, IDC and others. Today we’re looking at some new data from Kantar about Windows Phone and its growth (or lack thereof) around the globe. Find out if Windows Phone was a winner or loser in your region.

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The latest figures from Kantar Worldpanel ComTech, for the past three months to January 2014, show Android almost snatching 70 percent market share across Europe. what's interesting to note from this report is Samsung's dominance of the market is starting to erode and Windows Phone has yet again been labeled as the fastest growing European mobile operating system.

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Windows Phone continues its ascent in the global smartphone race, at least according to shipment numbers released by IDC. While the increase in global market share continues for Microsoft’s mobile OS, perhaps the more interesting story is in individual markets.

IDC’s new numbers show that Windows Phone “posted the largest increase for both the quarter (46.7%) and the year (90.9%)” when compared to iOS and Android. That’s down from Q3, where shipments were pegged at 156%, but is line with year-end performance. The take away is that Microsoft has nearly doubled their growth.

Likewise, Nokia’s dominance of the Windows Phone market is confirmed again at that 90% number, which has had multiple corroborations at this point.

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We know that Windows Phone 8 moved 10.9 million handsets during the fourth quarter of 2013 and by doing so saw a year over year growth of 104% for the platform. But how’s Windows 8 doing? Some new numbers out from Net Applications show how Windows 8 (including Windows 8.1) are doing when compared to other platforms like Windows 7, Windows XP, OS X, and Linux. Time to see check out the current market share for desktop operating systems.

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There’s no question about it really, Windows Phone is the mobile operating system in third place. Ahead of it are Android and iOS. Android is at the top, with most analysts agreeing that it holds north of 70% of the global mobile market share.

A new report from ABI Research reaffirms market share research from the past few quarters and gives us insight into how Windows Phone is doing globally.

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In a surprise move today, Google announced the sale of Motorola Mobility to Lenovo for $2.91 billion dollars. On the face of it, that looks like financial loss from the original $12.5 billion purchase price by Google in 2012. However, keep in mind that price for just the hardware division, as Google will retain "the vast majority" of the Motorola patent portfolio (licensing them to Lenovo).

In many ways, it’s a brilliant move. Google is better served by the patent protection, but they probably couldn’t just buy them from Motorola in 2012. Instead, they had to purchase the whole package (hardware plus patents) and get into the awkward device manufacturing game. With today’s deal, they successfully spun off the hardware but retain those patents, which is really what they wanted in the first place.

There’s another reason why this may have happened: Samsung. Grab your conspiracy hats and read on why the sale of Motorola Mobility may be a big threat to Microsoft and Apple going forward.

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Nokia released the company's Q4 2013 financial report earlier this week, revealing some rather disappointing data. Sales of Lumia Windows Phones were estimated to be lower in Q4 2013, compared to Q3. While Nokia failed to provide hard numbers in the report itself, the company did go on record to confirm the number of sales at 8.2 million units (compared to 8.8 in Q3). Then again, even the juggernaut Samsung Mobile had a rough time this quarter, meaning this isn't a Nokia anomaly.

Today, AdDuplex, one of the largest ad service providers for Windows Phone apps, has published a blog post attempting to analyse how the platform performed through the holiday season, compared to previous quarters.

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Latest data from AdDuplex shows the Lumia 520 continuing to dominate. While at the same time Windows Phone 7.x concedes more market share to Windows Phone 8. Nokia finally reaches 90% dominance with Windows Phone.

What’s the current Windows Phone landscape look like? There’s really no better way to tell than by looking at the data from AdDuplex. The cross-promotion network for both Windows Phone and Windows 8 gives us insight that we might not get from places like IDC or comScore. We’ve got the report for this month and so far the biggest trend for this month is that the Lumia 520 continues to dominate.

Let’s check out the rest of the data below.

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Windows Phone moved 9.3 million handsets in the third quarter of 2013, according to a report from the IDC. That’s an increase of 156% for the same period year-over-year. Nokia was responsbile for 93.2% of those shipped. 

The current status of Windows Phone’s market share is always interesting. We’ve never really received solid numbers from Microsoft, instead we rely on third-party data from market researchers and analysts. We’ve seen some recent data from comScore, Kantar, and Strategy Analytics. Now we’re getting some new data from IDC. The big takeaway? Windows Phone saw shipments grow 156% year-over-year for the third quarter. Details below.

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A new report published by comScore shows steady growth in the US for Windows Phone, a significant contrast to what we saw earlier in the year. While Android remains the number one platform in the region with Apple sat in second, Microsoft is pretty much level with BlackBerry, who has been struggling to halt the downhill fall the company has experienced.

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According to Canalys, and independent analyst firm, Windows Phone grew its share of pie to four percent in Q3 2013, while Android and iOS stayed static.

The report cited that nearly a quarter of billion smartphones shipped in the three-month period, a 44 percent year-over-year increase. Windows Phone accounted for 9.2 million of these units, a growth of 185 percent.

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Strong sales for Windows Phone is seen across Europe, the United States and Australia, signaling strong momentum for Microsoft’s mobile platform

Kantar Worldpanel’s numbers for September 2013 show continued strong growth for Windows Phone, especially in Europe where double digit sales are seen in the Great Britain (11.4%), France (10.7%) and Italy (13.7%).  The data collected spans 3 months, up until September.

In terms of sales for September 2013, Windows Phone has claimed 10% for the “big five” European countries combined (UK, Germany, France, Italy and Spain), representing a doubling in sales from 12 months ago, marking a substantial increase from 2012.

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Data from Strategy Analytics suggests sales of Windows Phone units were up over 275% year-over-year for the third quarter. 

Windows Phone has been in third place for mobile operating systems for quite some time. The latest developments around BlackBerry only widen the lead for Windows Phone, while cementing its spot in third. However, to catch up to the likes of Android and iOS it has a lot of work left to do. The latest numbers in market share and global shipments show Windows Phone making solid progress in the third quarter of 2013.

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This evening, Microsoft is hosting their 2013 Financial Analyst Meeting, addressing shareholders about the current status of the company and its future. Most of the discussion, which is ongoing as we write, has focused on cloud computing, Xbox, Windows and all of Microsoft’s services.

Outgoing Microsoft CEO Steve Ballmer took the stage within the last hour and elaborated on many of these areas, including Windows Phone. While not a lot of time was spent on the growing division, Ballmer did of course talk about the recent Nokia purchase.

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According to the IDC, Microsoft is still doing well in one of the largest and most important emerging markets, India. Latest figures have Windows Phone at a 5.4% market share, giving Microsoft’s mobile OS a ranking of second most popular OS in that country, ahead of the iPhone and BlackBerry.

This will be the third-consecutive quarter that Windows Phone has held that position in India, meaning this is not a variance.

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