marketing

It's no secret that Microsoft's at war with Google when it comes to email. Redmond has continuously attacked Google for crawling through emails that are believed to be private to provide better targeted advertisements to consumers. Microsoft has launched Keep Your Email Private, a new campaign to fight Google regarding this very concern. Do you use Gmail and/or are concerned about activities carried out by the Search? Read on past the break.

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We recently reported that Windows Phone is the world’s fastest growing smartphone operating system with a 275% percent growth rate, but that might not be Microsoft’s only reason to smile. According to NetMarketShare, Windows 8 now owns 9.25% of the desktop market. Breaking that number down even further, we find that 1.72% of all market share belongs to Windows 8.1, while the other 7.53% belongs to the vanilla version, Windows 8.

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Microsoft appears to be on an aggressive marketing path in Brazil when it comes to Windows Phone. Reports have come in stating that Redmond is throwing the Lumia 920 Windows Phone everywhere in the media. Taking full advantage of the array of content aired on television, Microsoft has snapped up multiple advertisement spots around football matches, local soap operas and more.

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As well as launching the new Windows Phone today, Nokia also kicked off the marketing train with the above video published on the company's YouTube account. Running through what's new in the Lumia 625, we can confirm that the product looks that good in person. We also caught a glimpse of the new headsets that are being developed in partnership with Zound.

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Microsoft has struck a deal with Telefónica to start a joint marketing effort to boost the sales of Windows Phone 8 hardware. Initially for a period lasting a year, the company will enhance marketing activities in support of stocked Windows Phones in the UK and Germany through O2, as well as Spain, Mexico, Brazil and Chile. Telefónica wishes to help develop a strong third choice for consumers to break the duopoly of Android and iOS.

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Shh. Can you hear that? Yup, that's the sound of a pin dropping when it comes to Microsoft shouting out and marketing Windows Phone. The company had a rather elusive presence at CES earlier this year, as well as the recent Mobile World Congress. If you ask anyone, "Who's powering Windows Phone marketing?" I bet the majority (if not everyone) will answer, "Nokia." So what's up with Microsoft?

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Microsoft has kicked off a festive campaign for its Bing search engine. With Valentine's Day soon approaching, the male populous will ascend on these mighty portals of vast searchfulness for ideas on how to either woo a desired female, or make their way out of the dog house. Taking advantage of the popular celebration of love, the company is asking "what do you consider the most important quality in a partner?"

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Microsoft has published a rather humorous advertisement on its YouTube channel, which illustrates just how simple Windows 8 is. Consumers are shown to be hovering around a Windows counter with a handful of demonstration PC units available.

An employee approaches said members of public to enquire if they require any assistance, which leads to a child to pop out with a stool to run the weary traveller through the delights of the new operating system. The video is recorded in Portugal and is in the native language with subtitles.

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Microsoft has dedicated a section of the Windows Phone website for The Hobbit marketing. The webpage sports a cinematic advertisement for the film shows a customised home screen with "Home Sweet Shire" as well as the weather report for Middle-earth. Bilbo was obviously out on his adventure with his photos backed up on SkyDrive and Frodo pestering him with SMS messages and calls.

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Don’t adjust your spell checkers folks, ‘Trendify’ could be the next buzz we've all been looking for. Nokia India has posted a new video showing off the more affordable Lumia 510.

It’s all fun and games during the segment but getting down to business they are touting the Lumia 510’s social side. During the video we’re seeing all kinds of crazy hand to hand kissing going on during the little video, check it after the break.

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Yesterday another Video appeared on the dedicated Surface YouTube Channel but it dispels with any meaningful message in favour of irritating music and mind bending spins and flips.

The Surface tablet is Microsoft’s first foray into selling its own computer and is designed to go head to head with an army of Android tablets and the seemingly unstoppable Apple iPad. Anticipation for this device amongst many, including staff here at Windows Phone Central has been high and we have written about how much we like it but we aren’t really what you’d call the average consumer. So what is going with the advertising for Surface?

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Microsoft is reportedly entering into a marketing agreement to promote Windows Phone 8 with the new Warner Bros movie, The Hobbit – An Unexpected Journey.

Warner Bros has given the green light for Wunderman to kick off a campaign in the UK, US, France and Germany using a combination of digital press and outdoor activities.

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Ben Rudolph has returned with his marketing power to push Windows Phone 8 out the door and down to the elderly couple at the end of the road. It was only back in January that Rudolph kicked off the "Smoked by Windows Phone" challenges, which saw many participants attempt to best Windows Phone with competitor handsets.

According to a post published on the Windows Phone Blog, the team has run over 250,000 challenges in 54 countries - quite a campaign indeed. Recorded montages have been viewed more than 70 million times in total. But he's back with a new challenge - Meet Your Match. So what's new?

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