Live Apps, Microsoft's new marketing language
Yesterday we ran a story with some new marketing material for Best Buy that focused on Windows Phone 8. What caught our attention was the use of the term ‘Live Apps’ and even more so the description on how to view them (swipe up, down, left, right).
The idea as the time was that this might be some new feature—possibly related to multitasking e.g. mimicking how Windows 8 handles multiple apps. The other was that this was just Microsoft’s rebranding of Metro apps to Live Apps (due to that trademark issue).
This morning, we can share a lot more information on this that has come forward. Some good, some disappointing.