marketshare

You've seen the proclamations: "Windows Phone is doomed." "…a distant third." "No chance to catch up." Anyone who follows technology sites these days, especially the mainstream US-based ones, have seen those quotes used in news articles and often even in comments. It reflects the slow, but middling growth of Windows Phone, which has never taken off in the US, hovering at just 4% (Kantar, August 2014).

Sure, worldwide Windows Phone fares better, with Italy at 13% and the UK nearly at 10%, but I am not here to sugarcoat the stats. They speak for themselves, and I am not taking issue here with their accuracy or what they mean.

I am more interested in perception, the way people talk about these things because although Windows Phone market share is comparatively small, it says nothing of user satisfaction, which consistently ranks very high, if not the highest, amongst all the operating systems. Although not many people are using Windows Phone, comparatively, those who do are enjoying the experience, both for hardware and software. That is something not easily dismissed. Now, if Microsoft had little market share and the users hated the devices and the OS experience that I think would be worthy of media Schadenfreude, but I digress.

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ABI Research has revealed their Q1 2014 mobile phone shipment tally broken up by operating system. Android still leads the way with 44% share and 24% growth since last year, plus another 13% from manufacturers participating in the Android Open Source Project. iOS holds onto 10%, which though Apple saw shipments increase by 17%, their market share has dropped by a baseline percentage point since 2013. Shipments of Windows Phone devices jumped by 119% since the last year, though the platform's market share has ticked up to 3%. Dumbphones take up the last 30%.

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Every month we look at numbers from AdDuplex, the cross-promotion network for Windows Phone and Windows 8 apps. Those numbers give us an overview of how the Windows Phone market has been doing the past month. It’s also an opportunity to potentially spot some new handsets before they come out.

Today we’re looking at the numbers for the month of April. Windows Phone 8.1 became available last week through the Preview for Developers program. Did it make it into the stats?

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Microsoft still hasn't shared any valuable marketshare data about Windows Phone penetration around the world. Until then, we’ll rely on data from market research companies like Kantar, IDC and others. Today we’re looking at some new data from Kantar about Windows Phone and its growth (or lack thereof) around the globe. Find out if Windows Phone was a winner or loser in your region.

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Every month we look forward to the latest data from AdDuplex. As you probably know, AdDuplex is the cross-promotion network for Windows Phone and Windows 8. It allows developers to promote their apps for free among other developers. Alan Mendevelevich (@ailon) is the man behind AdDuplex and gathers data every month into very informative reports. These reports help give us a look at the Windows Phone ecosystem. Let’s check out the data from March to see which Windows Phone reigns supreme.

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It's a bit of a catch-22: Acer's not interested in releasing new Windows Phone 8 devices unless the marketshare of Windows Phone rises, but manufacturers like Acer joining in are part of the equation for increasing Windows Phone's marketshare. But, alas, here we are, with Acer saying that they "are having conversations with Microsoft, and if they index Windows Phone to 10 to 15 percent, we are interested."

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The Lumia 520 (and T-Mobile’s lesser known variant, the Lumia 521, in the US), was the sleeper hit of 2013 for Windows Phone 8. Announced nearly one year ago at Mobile World Congress, it seems apropos to see what it’s accomplished in that 12 months.

As it turns out, we don’t think anyone predicted just how strong the Lumia 520 would have become. Due to its low cost, where it’s often found well below $90 off-contract, great build quality and all around solid user experience, the Lumia 520 has become representative of the Windows Phone ecosystem.

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November has been a decent month for Microsoft in terms of market share; the company’s internet browser software, Internet Explorer 11, and latest operating system, Windows 8/8.1, have both grown in popularity since the previous month of October.

While Windows 7 still remains as the world’s top operating system with 46.64%, Windows 8/8.1 has seen a slight increase in its holdings and now occupies 9.3% of the market. For those keeping track, Windows 8/8.1 holds almost four times more market share than Apple’s latest operating system, Max OS X 10.9.

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A new report published by comScore shows steady growth in the US for Windows Phone, a significant contrast to what we saw earlier in the year. While Android remains the number one platform in the region with Apple sat in second, Microsoft is pretty much level with BlackBerry, who has been struggling to halt the downhill fall the company has experienced.

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Kantar Worldpanel's latest numbers shows continued rapid growth for Windows Phone sales in European markets, but heavier drops are highlighted in China and Italy.

Kantar WorldPanel today released market share figures for the smartphone market. For three months to August 2013, the report shows Windows Phone posting its highest ever share of sales, with 9.2 percent across five European markets. Compared to last month's report, this is substantial growth. Android remains dominant across the board, as is to be expected, but there's certainly a change in the winds.

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The Nokia Lumia 520 is an extremely popular smartphone, in fact it's actually the most preferred Windows Phone around. The device has also taken over the Indian Windows Phone market, according to previous reports released by AdDuplex. Today, news has begun circling around that Windows Phone has surpassed the iPhone in India to take second position behind Android.

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The latest predictions from the analysts at IDC see steady growth for Windows Phone, picking up 10% of the global market share by 2017

Windows Phone is on the up, even if not everyone agrees. Microsoft and Nokia have been working hard to build market share in multiple markets, including the all-important US. Recent data collected by Kantar Worldpanel claims increasing sales for Windows Phone, especially in emerging markets like Mexico. But the bigger picture of market share is a different story since numbers are relative.

IDC has released its predictions for how it sees the smartphone market to be shaped in 2017, putting Windows Phone comfortably in third and closing the gap on Apple's iOS.

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Kantar Worldpanel's latest numbers shows rapid growth for Windows Phone sales in various markets, but slight dips in China and only modest growth in the US

Windows Phone is still making steady progress in Europe, according to latest data published by Kantar Worldpanel. The platform has leaped to grab 8.2 percent of sales across Europe in the UK, France, Germany, Italy and Spain.

Unfortunately, the same can't be said for progress in the US, but there's still progress and Microsoft is growing its share of the market in terms of device sales.

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When Microsoft and its partners don’t share actual numbers with us we have to go elsewhere to get our data fix. AdDuplex is one of those places where we can get an overall look at the current Windows Phone landscape in terms of which devices are popular (hint: it’s the Lumia 520). What is AdDuplex? It’s a cross-promotion network where developers can advertise their apps within each other’s apps. It also happens to have a Windows 8 network and what’s what we’re going to look at today. Which device is king of the hill when it comes to Windows 8?

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Microsoft has launched a brand new website to show off some figures about the company. If you've ever felt like knowing exactly how many minutes are accumulated through Skype calls (hint: 2 billion), this new resource is the perfect way of finding out, as well as figures and details for other Microsoft products and services. It's essentially a portfolio highlighting the company's success, but what about the losses and products that haven't taken off?

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It’s hard to ignore the tablet category of computing devices. The iPad made them accessible to the mainstream with a relatively easy and familiar interface combined with sensible form factor. Since the first iPad releasing back in early 2010 we’ve seen the tablet segment explode with many platforms and players all wanting a piece of the pie.

Nearly a year and a half after the iPad launched, on June 1st 2011, we saw the first public preview of Microsoft’s answer to the tablet and the future of computing – Windows 8. So how are tablets running Windows 8 doing compared to Android and iOS? Let’s look.

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Kantar World Panel today released some new figures that shows while Android is continuing to turn into SkyNet and control the world, Windows Phone is growing in multiple markets. According to the data, Google's mobile platform accounted for more than 70% of sales in Europe's five largest markets: Great Britain, Germany, France, Italy and Spain. Alongside Android's success is Samsung, who manufactured nearly half of all smartphones sold in the region.

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