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Middle East

Souq.com, often tagged as the "Amazon of the Middle East," has just released their official app for Windows Phone. They offer more than 400,000 products across categories such as consumer electronics, fashion, household goods, watches or perfumes. Souq gets over 23 million visits per month and now customers with Windows Phone devices can shop with the official app!

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Khaleej Times is a daily English language newspaper published in Dubai, United Arab Emirates and is the second most popular English language newspapers published in the region. The UAE's oldest English newspaper also covers Bahrain, Oman, Kuwait, Qatar, and Saudi Arabia.

The popular newspaper has now arrived on the Windows Phone Store. The official Khaleej Times app for Windows Phone brings the publication’s coverage of national, international, regional, sports, business, entertainment, science, and technology news to your device.

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Careem, a chauffeur-driven car booking service in the Middle East, has just launched their official app for Windows Phone. The service allows you to order hassle-free rides in Dubai, Abu Dhabi, Doha, Riyadh, Jeddah and Dammam from your smartphone. You can track rides in real-time, pay with credit cards, and access receipts online. Careem originally launched in Google Play and the App Store. Now, Windows Phone users can join the fun.

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What’s cooler than the yellow Nokia Lumia 1020? How about some people skydiving over the “OMG is that real?” city of Dubai.

Dubai, located in the United Arab Emirates (UAE), is not too far from Abu Dhabi where Nokia will be in a few weeks for Nokia World 2013. With sprawling skyscrapers, the mega city claims 2,106,177 residents and it is home to the Burj Khalifa aka the tallest manmade structure in the world at 829.8 m (2,722 ft).

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The television network in the Middle East, MBC has launched an app on the Windows Phone platform. Already available on the Apple iPad, it's noted the network does not currently have solutions loaded on iPhone or Android. Nokia has seemingly struck a deal to have the app launched on Windows Phones. Good news if you reside in the region and rock a smartphone running Microsoft's OS.

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Nokia is poised to launch the Lumia 920 in Jordan. It's the first Windows Phone to be released in the region due to lack of language support in the operating system. With the advent of Windows Phone 8's greater language support, including RTL abilities, Nokia (and other OEM partners) can now push hardware in the market. Nokia's reportedly a popular brand in Jordan, so how well is it expected to perform?

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Microsoft Gulf, a division of the company that is based in the Middle East, is increasing its efforts to make WP7 more accessible and usable to their customers who live in the region. By partnering with digital marketing firm Prototype, Microsoft plans to bring a number of new applications to the Windows Phone Marketplace, all of which are built for purposes and businesses that are unique to the UAE (United Arab Emirates).

The list of new apps includes titles like Time Out Dubai, to give users access to restaurant reviews and locations; Aramex, for tracking courier shipments; and mParc, an exclusive Windows Phone Mango app that will give users instant access to Dubai's paid parking lots.

As more of these localized apps are built, Microsoft is making it clear that they intend to spend their massive marketing budget wisely to increase their WP7 user-base. Expect to see more such programs launched worldwide as not only Microsoft, but soon Nokia, continue to integrate WP7 into the world of smartphone users.

Source: IT Pro Portal

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Microsoft Middle East has announced a partnership with global wireless distributor Brightpoint to push the Windows Phone platform in Africa and the Middle East (MEA). The Windows Phone Online Shop is a planned e-commerce website that will allow consumers all across MEA to purchase and receive a handset running Microsoft's latest OS. It is set to launch later this year.

Gustavo Fuchs (in above photo, left), Microsoft Mobility Director in Middle East and Africa, had the following to say about the platform and the partnership aim:

"Smartphone growth is fueling the worldwide mobile phone market and Windows Phone is poised to lead this trend. In fact, IDC recently projected that Windows Phone will have the second largest share of the Smartphone market by 2015. We are seeing huge Smartphone growth in the region and this is expected to continue with a prediction of 38 percent year on year growth for 2012. The launch of the Windows Phone Online Shop will help fuel the appetite of consumers in the region."

Anurag Gupta, President of Brightpoint Europe, Middle East and Africa, went onto talk about the strength of the relationship with Microsoft and their product:

"We are happy to strengthen further our long term relationship with Microsoft in support of their Windows Phone offering. Our expertise in offering e-commerce and supply chain solutions will enable consumers across Middle East and Africa to purchase Windows Phone devices online to be delivered to their doorstep. We will continue to invest and expand our portfolio of services and footprint in the Middle East and Africa region."

As Buzz Lightyear would say, "To infinity... and beyond!"

Source: AMEinfo

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