Microsoft Middle East has announced a partnership with global wireless distributor Brightpoint to push the Windows Phone platform in Africa and the Middle East (MEA). The Windows Phone Online Shop is a planned e-commerce website that will allow consumers all across MEA to purchase and receive a handset running Microsoft's latest OS. It is set to launch later this year.
Gustavo Fuchs (in above photo, left), Microsoft Mobility Director in Middle East and Africa, had the following to say about the platform and the partnership aim:
"Smartphone growth is fueling the worldwide mobile phone market and Windows Phone is poised to lead this trend. In fact, IDC recently projected that Windows Phone will have the second largest share of the Smartphone market by 2015. We are seeing huge Smartphone growth in the region and this is expected to continue with a prediction of 38 percent year on year growth for 2012. The launch of the Windows Phone Online Shop will help fuel the appetite of consumers in the region."
Anurag Gupta, President of Brightpoint Europe, Middle East and Africa, went onto talk about the strength of the relationship with Microsoft and their product:
"We are happy to strengthen further our long term relationship with Microsoft in support of their Windows Phone offering. Our expertise in offering e-commerce and supply chain solutions will enable consumers across Middle East and Africa to purchase Windows Phone devices online to be delivered to their doorstep. We will continue to invest and expand our portfolio of services and footprint in the Middle East and Africa region."
As Buzz Lightyear would say, "To infinity... and beyond!"