When you ask people their thoughts on Microsoft you’ll get a variety of responses depending on the person. You and I might see a company with innovative products like the Xbox One, Windows Phone, Azure and the Surface family of devices. Someone off the street might remember the monopolistic giant from the 1990s. Others will see an uncool technology company compared to the likes of Apple and Google. Everyone has their prejudice when it comes towards the Redmond company.
But when you look at the population as a whole you get some interesting results when it comes to Microsoft’s perception as a global brand and how it stacks up as an inspiring company. As a brand which do you think is bigger, Microsoft or Disney? As a company who is more inspiring, Microsoft or Google? The results may surprise you.