Retailers in Argentina are starting to sell Nokia Lumia smartphones using Microsoft branding now. At least one retailer, Fravega, in the area is now selling Nokia's Windows Phones through the use of store signs and displays that bear Microsoft's name and logo. Though the phones themselves have not switched over to the Microsoft Mobile branding, it looks like changes are starting to happen with retail banners.
Lumia is a series of smartphones running the Windows Phone operating system made by Microsoft. Nokia started the line with the Lumia 800 in November 2011. The rights to Lumia were transferred to Microsoft when the Redmond-based company bought Nokia's mobile phone business. There are over twenty Windows Phone in the Lumia lineup. The Lumia name comes from the world 'lumi', which means snow in Finnish.