Today, Microsoft and Facebook (Burbn) have announced the arrival of the official Instagram app for Windows Phone. It’s been a long time in the making but this is the moment you have all been waiting for.
Announced a few weeks ago in Abu Dhabi during Nokia World, Instagram for Windows Phone has been one of the most coveted and sought after applications for the rapidly growing platform. Constantly cited as the one big “missing apps” for consumers (and being one of the searched for in the Store), Instagram’s arrival has come at an opportune time, seeing as Windows Phone is gaining market share fervently these days.
The service is simple in concept and execution, but it was the right app at the right time. Users simply take photos from their smartphone (or taken live within the app) and can optionally apply a set of retro-filters, giving it a Polaroid-like effect. Users can then post the photo on their timeline within the app (also visible on the web) along with hashtags. By following and being followed, users can build up an audience around those who want a visual experience. Text is minimal as the focus is to let the image tell the story. Images can be cross-posted to Facebook, Twitter, Foursquare and more.