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LG has informed CNET the company has no immediate plans to support Windows Phone 8 with new hardware. While the company remains open to using Microsoft's platform in the future, it doesn't see high enough demand for another smartphone to be released. This sounds odd since Samsung (also arguably a rather conservative OEM partner) is pushing its ATIV S and Odyssey Windows Phones.

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According to WPDang sources, Chinese handset maker Oppo is set to build Windows Phone 8 hardware. Founded in 2004, Oppo is a relatively new player to the mobile phone industry with a history of different electronic products, including media players. WPDang reports that the Chinese manufacturer could begin releasing new Windows Phones in 2013. Being less internationally known than both Huawei and ZTE, Oppo certainly can produce aesthetically pleasing hardware.

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This morning LG Electronics reported to the Korea Herald that they have no immediate plans to introduce new Windows Phone to the market. Instead LG are focusing on Android for their future smartphone releases noting that "The total unit of Windows Phone sold in the global market is not a meaningful figure."

The company claimed that the partnership between it and Microsoft remains good but the plan to focus on Windows Phone, announced in 2009, has not worked out for them financially. LG ended up losing money for seven straight quarters and only recently turned a profit. As a result they lost a lot of market share, especially with HTC and Samsung having a winning portfolio of Android devices.

Regarding Windows Phone specifically, a spokesperson for the company told the Herald that they will “continue research and development efforts” on Microsoft's mobile OS.

This news comes on the heels of an announcement of Steve Ballmer headed to Seoul Digital Forum on May 22 where he will be meeting with various business and developers. Though LG claims to not know his business schedule the implication is that Ballmer may meet with LGE for some damage control regarding their recent smartphone decision.

One can claim that LGs offerings for Windows Phone have been extremely lackluster with only the LG Quantum (review), limited to AT&T and a few regional carriers, showing any real innovation. And despite being only one of two hard-keyboard Windows Phone devices it never sold well anywhere. Even the LG Jil Sander phone was a bomb having its price constantly cut, in fact when we got our hands on it we panned the phone as feeling cheap and unexciting.

While prototype devices like the E740 remain floating around (we'll have our mini-review of it later today), the phone is a far cry from anything interesting and would do nothing for LG or Windows Phone were it to be released. It's one unique feature, NFC, has very little support in most major markets in 2012.

Clearly LG is facing stiff competition, poor R&D and they are feeling the pressure from the Microsoft-Nokia partnership which they commented on in 2011. Perhaps they will use this to leverage a favorable deal from Microsoft if Ballmer meets with them later in May. While it could look bad to lose a major OEM like LG, we're not exactly too saddened either.

Clearly Nokia, HTC and Samsung are the future of Windows Phone.

Source: Korea Herald

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Pfffttt...Although LG has been boasting big about Microsoft and Windows Mobile/Phone for...well a few years now, not much has come of it. (See last week)

As it turns out, LG reportedly plans to launch 20 phones this year, with 15 of those being Android devices, the remaining five for Windows Phone 7.

He said that 4.2 million phones will be Android-based, while 1.8 million will use Microsoft's Windows Mobile operating system, the executive said.

"We can't exactly predict the market. But one thing clear is LG is heavily betting on Google’s Android operating system. The number of Android phones will be more than earlier expected," an LG spokesman said.

Hmmm, lets see if this ratio balances out in 18 months?

Okay, I guess we shouldn't be too shocked. Android is selling like hotcakes, Windows Phone 7 is...well, untested at this point. LG needs to make money so they're going to follow that trail as any wise company would do.

But we get it LG: you love us and Android, someday you'll leave her because we're really the best, but you don't want to lose the house. So for now we'll play the part of the mistress. Hmmmph

Finally, it is still worth noting that LG plans to have five WP7 devices--so far we've only seen one, the Panther GW910.

[The Korea Times via TamsPPC]

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