When it comes to the brand ‘Windows Phone’ everyone has an opinion and everybody is also a self-appointed expert on marketing. Even here at Windows Phone Central, a lot of comments lean towards the idea that Microsoft's brand is baggage, a discussion that is amplified with the proposed purchase of Nokia and the future of the Lumia trademark. The reason for then negative perception most often proposed? Its deleterious association with Windows desktop, of course.
While by no means scientific, the search indexing site What Does the Internet Think? returns some interesting results when looking up ‘Windows Phone’ that may surprise some. The site, which uses a proprietary algorithm to measure popularity and perception of a search term, claims that ‘Windows Phone’, at least how it is being used on the internet, has 56.1% positive coverage. (The term ‘Lumia’, while not popular for search, does bring in an impressive 63.3% positive result).