promotion

Microsoft is set to spend an incredible amount of money marketing both Windows 8 and Windows Phone 8. The former is the next version of the company's desktop OS, while Windows Phone 8 is the new release that is hoped to help bring Microsoft into the mobile market with a respectable share of the pie. The Sun has reported that Microsoft has snapped up multiple big names to help push the mobile platform.

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Update: And oddly enough the video has be retro-edited to remove the Lumia 920. We're not sure why but you can see the original version here and the edited one below. Thanks, nikhilr51.

The Lumia 920 in yellow has been featured in a Ke$ha music video. The song Die Young shows off the Lumia 920 for a few seconds with a male making use of call functionality, while the artist herself reads an SMS. 

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HTC has kicked off its advertising campaign for the Windows Phone 8X, the company's flagship Windows Phone 8 handset, with an advertisement spotted in today's Metro newspaper. Running the latest version of Microsoft's mobile OS, the 8X packs a punch with the latest specifications and included Beats Audio.

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Jessica Alba with Nokia Lumia 920

Jessica Alba has upgraded to the Lumia 920 and it appears as though she has gone with the red choice. We last looked at the model / actress when she was spotted sporting a cyan Lumia 900, so it seems she's been able to upgrade early, thanks to Nokia. It's clear to spot the new centred position for the headphone port, as well as the new Windows Phone logo being used.

We've seen Windows Phones in the hands of other celebrities, as well as being used in music videos and commercials, but it's good to see such a new handset handed out to those who could attract some attention.

Source: Bruce Juice (NSFW); via: WMPU

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Microsoft has kicked off a rather aggressive Surface marketing campaign with promotion material being erected in a number of cities in the US. San Francisco is the latest host with an array of photos being sent in from a Windows Phone Central reader. As one can see from the photos, the software giant is making the most of the infrastructure to apply advertising almost everywhere.

It seems once all the screens and display units were full, they then turned their attention to the floor. We previously covered Surface advertising at public transport links in New York and Washington DC. Head on past the break for more shots of the action in San Francisco.

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Microsoft's Surface advertising campaign appears to be in more public locations than first believed, thanks to a batch of photos sent in by Windows Phone Central reader Micah. The Windows 8 tablets that are being developed at Redmond have already been spotted in a subway in Washington DC, and a handful of photos were thrown up earlier today.

Now we can confirm similar adverts (with a pink coloured Surface tablet) are featured at Grand Central station, New York. As mentioned in our earlier coverage, the promotion material is unique, straight to the point, and effectively shows off the design of the Surface. Check out a few more photos after the break.

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Microsoft Surface advertising material has been spotted in Washington, DC and thanks to Windows Phone Central reader Conan we've got some photos to show everyone. The advertising shows off the tablet's connectivity between the device itself and the smart covers with the "Click in." caption to highlight the user friendliness.

The advertisements show off light blue and pink coloured Surface tablets and the look of both designs is appealing. We're still yet to see Microsoft unveil its Windows 8 tablet family to the world, but the official launch can't be too far off with the company prepping temporary holiday stores across the US. So how aggressively will Microsoft push Surface?

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Alan Mendelevich, the genius behind the AdDuplex advertising network for Windows Phone developers, has launched a new marketing and monetisation focused podcast titled AppBizDev (www.apbizdev.com). The bi-weekly podcast aims to aid developers and businesses who choose to launch apps on Windows platforms - be it Windows 8 or Windows Phone.

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Ben ("The PC Guy") Rudolph has continued to take the Smoked by Windows Phone marketing campaign across the states, and he's showing no signs of easing back with more videos being published to the Windows Phone YouTube account. We previously looked at a handful of new videos being added to the account and commented on how we enjoyed the new style, so it's pleasing to see the company continuing to refine and push the platform using this successful campaign.

With the active "Dare to Live" tour in the UK, which is focusing heavily on the number of wins the platform achieves, the Smoked campaign is relaxed to put more emphasis on how Windows Phone can make participant lives easier through a series of challenges. Check out two more videos after the break.

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As we say in New England...this is wicked awesome

With the hot days of summer settling in we figured we cool down with a Windows Phone Fan. Literally.

We covered this little gizmo back a few months ago when our friends over at WeLoveWP.hk managed to grab a few during Microsoft’s launch. The fans themselves are your standard “hand fans” with some LEDs in them that can be programmed. Evidently they're quite common for promotions.

Simon Luk of WeLoveWP.hk was kind enough to send one over to us and we actually forgot we had it until the other day.

We’ll contact Microsoft to see if they have any available and maybe we can grab a few for you guys. And if not, we’ll tell them they should get more because they’re kind of awesome. Check out the video below to see for yourself.

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Although some users complain that Nokia, Microsoft and AT&T aren’t doing enough for the Lumia 900, we can say we do like the presence of the flagship phone on our Xbox 360.

Many of you have noticed the occasional Windows Phone ad the pops up in one of the Xbox 360’s Home screen Tiles. When you click on it, you’re greeted with the image, which you see above, promoting the Lumia 900. What’s more, if you click on it and follow the directions, you can download and unlock a free Lumia 900 theme and Gamer Pic.

The Xbox 360 Windows Phone Theme feat. the Lumia 900

The theme is fairly basic—white with a Lumia 900 dropping in the background and “Windows Phone” emblazoned—but it’s effective and we like it quite a lot. The Gamer Pic is a lot more basic with just a black box and “Windows Phone” being displayed. At least it sticks out.

Combined with some of those free Windows Phone avatar props, our Xbox 360 is all about the Lumia 900 and Windows Phone, which is a pretty neat combo. Not bad Microsoft, not bad at all. As to how you can get these freebies, you'll just have to check your Xbox 360 and grab it when you see it (US residents only since it's an AT&T tie in).

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Well, well, well. Would you look at that? An extremely attractive upcoming title from Ubisoft was unveiled yesterday with a handful of trailers being released on the web. The above introduction trailer gives us a tease at the foundations of Watch Dogs without revealing much at all (be sure to look at the gameplay video for more details).

But this is Windows Phone Central, so we have to tie in Windows Phone somewhere regarding this console and PC title, right? Correct, check out the above trailer and be sure to pay close attention at 2:14 onwards. You'll witness the camera pan out revealing what appears to be a Windows Phone. Take a look at our still image below for a clearer view of the time in the system tray and "more apps" arrow.

While not major news, and the smartphone used in the game video demonstration sports a grid layout of app icons, it's a little something to wrap up an eventful Microsoft appearance at E3.

Thanks to Mark, Xavier and Ronny for the tips!

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