promotion

UK mobile phone retailer Phones 4u has published their pre-order page for the limited edition Batman Lumia 900. Available for pre-order today, the special Lumia 900 is set to be in stock online and in selected flagship Phones 4u stores from June 1st.

As well as receiving the limited edition Windows Phone, each purchase will be bundled with cinema tickets to see The Dark Knight Rises, with a chance to win a VIP experience at the premier. Phones 4u states this offer is also available to those who purchase standard Lumia 900s (in case black isn't your colour).

The device itself features a Nokia app for The Dark Knight Rises that packs wallpapers, trailers, ringtones and a location-based game using Foursquare. The limited edition Batman Lumia 900 is available for free on contracts starting at £30/mo on Orange and Vodafone, but should you wish to purchase one without a plan, you'll be set back by £599.95.

Selected flagship Phone 4u stores, which will all stock the Batman Lumia 900 are as follows: Merry Hill (Dudley), Newcastle upon Tyne, Metro Centre (Gateshead), Milton Keynes, Birmingham, Plymouth, Oxford Street (London), Stratford (London), Manchester, Luton, Portsmouth, and Cardiff.

Source: Phones 4u; thanks, Alex, for the heads up!

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The Sunday Times, a popular UK Sunday broadsheet newspaper, has featured the Lumia 900 and Windows Phone in its "Supersize Shakers of Apple's Tree" test bench, along with the Samsung Galaxy S III, HTC One X, Motorola RAZR MAXX and Sony Xperia P. Each handset was rated 'best' for a number of factors, including value, battery life and operating system.

Which did the Lumia 900 and Windows Phone take? We think you could take a good guess - the operating system. 

Not only did we take the 'best operating system' title, but the Lumia 900 was also given four stars, which was also the case with the Galaxy S III and One X. In the short description, The Sunday Times noted that the Windows Phone system is slicker than Android, though it is well known to have fewer apps.

The 900 has recently launched in the UK, and is available at Phones 4u, Carphone Warehouse, Clove and Amazon.

Source: WMPU

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The Smoked by Windows Phone challenge, the popular marketing campaign that was born back at CES 2012, has made its way to Toronto, Canada. The public are challenged by the Windows Phone team to see if their smartphone can beat Microsoft's mobile OS and pocket $100. As usual, these challenges include common tasks such as uploading a photo to Facebook.

Windows Phone has been steadily growing in reach when it comes to Canada. The 4G Radar and Lumia 900 are both available to take advantage of faster network speeds, and carriers are supporting the platform with stocking a number of devices. But we've yet to see a strong push by Nokia or Microsoft so it's good to see such marketing ongoing.

If you wish to check out the Windows Phone challenge, here are the event locations for the next few days:

  • May 25: Yonge and Eglington - 12pm-8pm
  • May 26: The Danforth - 10am-6pm
  • May 27: Yonge and Dundas - 11am-5pm

Thanks, Charles, for sending in the photos!

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The Lumia 900 has been featured as "The Networker" in the latest issue of to Entrepreneur Magazine, a publication covering small businesses, startups and the like. As one can see with the above photo, the Lumia 900 is praised for its design, SkyDrive integration, LTE speeds, collection of Microsoft apps, and how it "looks like a toy".

Unfortunately, no mention of Nokia OEM apps is present, nor how the Windows Phone has won numerous awards. Still, it's great to see the Lumia 900 (and Windows Phone for that matter) rated up there with the iPhone, Motorola Droid 4 and Samsung Galaxy Note in a respectable magazine.

Check out a closer shot of the page after the break. Thanks Teddy for sending the photos in!

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Looks like the Nokia Lumia 900 on AT&T is starting to get that second bounce in advertising. Today on Extra (pop news entertainment show), host Mario Lopez and Microsoft's Margaret Arakawa were talking up the svelte flagship Windows Phone.

During the 60-second segment Mario and Margaret demonstrated the photo app and Facebook tagging/upload capability which we're thinking is always a strong selling point of the OS (especially with that massive social networking being front and center in the news this week). Mario also talks up being organized and how easy it is with Windows Phone.

The phone used was the vibrant and eye-catching Cyan Lumia 900, always a great choice for demonstrating the device to woo potential new users. Extra announced that they will be giving away no less than 10 Nokia Lumia 900s plus 6-months of AT&T service which is a good deal if you're not already on the national carrier..

Finally, to top it all off they gave away dozens of 900's with the same 6-months of free service to all of those lucky folks surrounding them during the segment.

This kind of promotion is unbeatable and the exact kind of exposure the phone needs to get into the mainstream mindset. Hopefully we'll see it pay off as a substantial increase in market share in a few months from now.

Source: Extra; Thanks, Daniel P., for the tip!

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While our Windows Phones are busy smoking the competition they may need something to blow away all that fiery aftermath, so it only makes sense to have a special fan for the occasion.

Microsoft Hong Kong has evidently commissioned a limited number of special portable fans just for these situations but they have a little trick up their sleeve. As you can see in the images above and the video below, when the fan runs an electric banner scrolls around the blades with "Windows Phone" and "Simply faster".

As we're fans of all things geeky, we're very impressed and think it's a brilliant little promotion tool.

Our friends at the Hong Kong site We Love Windows Phone (www.welovewp.hk) managed to get their hands on a shipment of these little bad boys and are planning on giving them out to some lucky people (and yes, worldwide shipment is an option). So you'll want to head to their site and maybe even give 'em a "Like" on their Facebook page to learn of the details as soon as they publish them.

Pretty cool Microsoft, pretty cool.

Source: We Love Windows Phone (HK) (Bing Translation)

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Nokia has been a relatively busy bee when it comes to promotion, especially when you consider the scale of their global campaign. We've now got some photos of the advertising madness in action at New York subway stations and the promotion material appears to be everywhere. The Smartphone Beta Test is being slapped on walls, pillars and even staircases with the recently launched AT&T Lumia 900 by its side.

As well as this advertising push, we've also had a live performance by Nicki Minaj take over Times Square and the Lumia 710 launch by T-Mobile - you can safely say it has been a blast thus far. We've seen Nokia also take the "Amazing Everyday" to Madrid's Estación de Ópera, a fairly popular train hub in Spain, as well as handing out cupcakes in Belgium.

Taking a look at the photos below (as well as the remaining shots in the SkyDrive album) we can see that the advertising material is certainly eye-catchy and is perfect for those tired travellers who would give anything for their eyes to feast on some colours.

Check out the rest of the photos on Kamal's SkyDrive. Thanks Travis for the heads up!

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The "Your App Here" marketing campaign is a venture by both Microsoft and Nokia that aims to help Windows Phone developers establish a foothold in the online media world with free advertising / promotion for selected apps.

We've previously covered the campaign at entry intervals, and it seems April 30th marks the closing date for the last known campaign in June. Microsoft has sent out a reminder email to developers that contains the following:

"Windows Phone & Nokia are looking for innovative new apps targeted for Windows Phone 7.5 to showcase in our promotional ad campaign. This opportunity is open to all developers with newly published Windows Phone apps relevant to the U.S. Marketplace. [...]  Tell us about your app today; the last submission deadline is April 30th."

Should you desire to get your app featured on the last campaign, be sure to get your app submission in by April 30th. Check out some photos below of the marketing in action (click for larger versions) for a handful of apps by Techark Solutions.

Thanks Pratik for the campaign images!

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Today marks day one of the Dare to Live marketing campaign by Microsoft and Nokia that will have the teams tour the UK challenging the public to see if their smartphones can beat Windows Phone (white Lumia 800s were used at today's event). Much like the Smoked by Windows Phone challenges that have been held across the globe, participants will pocket £20 on the street if they can beat Windows Phone at standard tasks.

Should they lose, participants will have the opportunity to take on the Microsoft team with a dare. Whether it be tightrope walking or the Big Air, the dares are fear destroying. We went down to the Westfield shopping centre in Shepard's Bush to see what was happening. As one can see from the photos, it was quite a sight to see inside the building. There were a number of losing contestants who took to the ropes and bagged themselves a "DARED" Windows Phone shirt.

Be sure to view the tour calendar to be sure as to when the team will be at a city near you. For now check out more photos after the break.

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The Smartphone Beta Test is the latest marketing campaign from Nokia that's to be continuously rolled out in the U.S. The videos highlight key features of the Lumia handsets, with the above commercial focusing on the Carl Zeiss optics. Nokia is set to release more firmware updates to introduce Internet sharing among other features missing from the Windows Phone experience.

It's interesting that the ad states the Lumia handsets sport better camera specifications for low-light photography, which we'd agree with. But we've said before that it would appear as though the hardware is a slight let down with regards to performance on the Lumia 900.

Source: Youtube; thanks Konstantin for the tip!

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We recently put the question to you whether Microsoft is doing enough to promote and market Windows Phone, and now we've just caught wind of a new campaign kicking off from the software giant in the UK. The Windows Phone team will be touring the country (10 cities - 11 weeks) and challenging participants who believe their smartphone is faster than a Windows Phone.

Much like the Smoked by Windows Phone campaign, should contestants win the "Dare to Live" challenge, they'll pocket £20 there and then. But should they lose, and this is the exciting part, they'll not have to hold a sign up and announce their loss, oh no. Microsoft is taking things to the next level with actual fear driven activities instead.

Throughout each week the team will hold the challenges, but on every Saturday they will hold adrenaline intensive activities that will push yourself beyond comfortable limits. From tightrope walking to the Big Air, you're destined to get a buzz for losing to Windows Phone. Think of it as Smoked by Windows Phone with a twist for losing participants.

As well as the challenge and campaign, Microsoft is teaming up with O2 and Phones4U to provide a number of deals on Windows Phones throughout the duration of the event. Phones4U is currently featured with an up-to £100 cash back on the Lumia 800 when trading in your old phone. Be sure to check out the Dare to Live Facebook page for more details about locations, dates and -of course- the special offers.

Kicking off on April 21st, do you dare the live? The team is hitting London this week for the challenges. Should you be lucky (or unlucky) enough to lose you'll find yourself on a tightrope at the Westfield shopping centre in Shepherds Bush this coming Saturday. Be sure to pop along to see the action, WPCentral will be there to return with some photos of course.

Source: Dare to LiveWindows Phone UK; thanks Mark for the heads up!

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The Windows Phone team has taken the Smoked by Windows Phone challenge to Italy with a steady stream of contestants attempting to best the platform. Should they lose they would (as usual) have to hold up a sign and announce they've been smoked by a Windows Phone. But should they win, and this is the interesting part, they'd pocket a pair of headphones.

What's so interesting about the headphones? They're shaped like a giant phone.

Possibly the coolest prize from the challenge? The Windows Phone Italy team has been keeping everyone up-to-date with latest happenings on their Twitter account, paying particular attention to the charts which record the wins / loses. According to the photos published, Windows Phone appeared to have been holding its own successfully.

Check out more photos after the break. Via: Plaffo

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Today wrapped up a big day for Windows Phone with the launch of two 4G LTE devices on AT&T, the Lumia 900 (review) and Titan II (review). In celebration, Microsoft ran their Free-Time Machine promotion which basically allowed people to play with both giant Windows Phones and the real thing with the Lumia 900 taking front and center.

From New York City to Chicago to San Francisco, Microsoft had their booths set up and celebrities on hand to help draw new people into "saving time" by seeing how efficient Windows Phone can be. Oh and yeah, they also gave away a lot of gift certificates to restaurants, for gas and all sorts of things to help out folks.

Not much else to say on the events so you can watch the other two videos after the break to get an idea of what happened. And if you stopped by, feel free to post up your pics and tell us your experience in comments.

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Watch the latest video at video.foxnews.com

We mentioned how Kourtney Kardashian will be in New York City today for the Free-Time Machine promotion going on in Bryant Park (more info on that here) and while she's in the city, she stopped by Fox and Friends for an interview.

In a smart move cross-promoting her ongoing reality show "Keeping up with the Kardashians", Fox and Kourtney weaved the Lumia 900 into the conversation starting at around 1:20 in the interview.

Though it's somewhat forced (mostly because we're aware), she discusses how Twitter is built in and how easy it is to use the Lumia 900.

While some of you may be thinking "no big deal" we're actually quite excited about this as these little bits of celeb sighting and small, sneaky promotions will raise curiosity about Nokia's flagship phone. We can't help but think that this will create much more awareness of Windows Phone and just as importantly, Nokia.

PS Please keep comments on topic and non-inflammatory/non-political.

Source: Fox News; Thanks, @Nokia_Man_USA, for the tip!

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Tomorrow, April 9th, is the kick off of the Nokia Lumia 900 for AT&T (most stores were closed today for the holiday) and as expected, Microsoft will be having their own promotional events coinciding with in-store availability of the new flagship Windows Phone. This of course follows Friday's kick off party in Times Square with superstar Nicki Minaj.

We reported on the freetimemachine.com website a few days ago and although details were scarce it was clear that it was some type of contest for the Lumia 900. Now that we're closer to the the 9th we have more information regarding the event. Besides the online portion (we expect the website to change over tomorrow), Microsoft and Nokia will be hosting events in three cities between 8am and 6pm:

New York City

  • Bryant Park (6th Ave between 40th & 42nd)
  • Madison Square Park (23rd & Madison)

Chicago

  • John Hancock Plaza (E. Chestnut & N. Michigan Ave)
  • Pioneer Court (401 N. Michigan Ave)

San Francisco

  • Union Square (Post Street & Powell Street)

What's more, we know that Kourtney Kardashian will be on hand from 11:30 to 12:30pm at the Bryant Park location in Manhattan. So if you're a fan, you'll, umm...want to be there.

So what to expect? From a Fox 5 News story on the events there will be "...several Free-Time Machines, or FTMs, for consumers that will be distributing priceless "free time" vouchers in the form of coupons, gifts certificates, and other items from 8 am-6 pm."

Sounds interesting. We'll try to be there to catch some of the event (no guarantees on the Kardashian angle though, we're not that crazy).

Update: In Chicago's Pioneer Court, famed local chef Stephanie Izard will be on hand for the event and in San Francisco, you can expect the 49ers tight-end Vernon DavisThanks, Stephen M., for the info!

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To celebrate the launch of the Lumia 800 in Denmark, Nokia and carrier Telia have teamed up to pull off an interesting stunt - the "Human Keyboard". We've previously seen the scale of the country's Lumia handset launch with an event being held in Copenhagen back in January, but it's good to see carrier support added in.

The Human Keyboard features a keyboard mat laid out on the pavement in front a store. We then have five musicians stood in the store window who play corresponding music notes with instruments in the attempt to match the members of public who step on the mat.

Of course, you'd have to have some fun and try to trick the musicians, which is exactly what we see in the above video. You can purchase the Lumia 800 in cyan at the Telia online store.

Source: YouTube; thanks Ellis for the tip!

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Microsoft's Smoked by Windows Phone marketing campaign is still going strong, which all stemmed from CES 2012 in Las Vegas where Ben Rudolph challenged event attendees. The campaign made the move to Microsoft Stores across California, Hong Kong, and is currently being expanded to cover TV advertising. The challenges involved are simple smartphone tasks - which ever phone completes the task first wins.

With $100 on the table there's never a shortage of interested smartphone owners who believe they can smoke a Windows Phone. We previously looked at the announcement made by Microsoft Singapore on their Facebook page, stating the marketing campaign would be brought to the country "very soon". 

The above montage of clips is from ITShow 2012 where the Smoked by Windows Phone challenge was held (March 9-10). End result from the event was: 38 wins, 3 draws and 3 loses.

Source: YouTube; thanks Greg for the tip!

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Chris Finlay, web developer at PokerStars, has created something special for those Windows Phone users who are avid Facebook fans. The Timeline cover photo is a perfect way to show off some interesting photos, but why don't we take it a step further with a personalised "I love Windows Phone" graphic?

Finlay has provided the tools and means to do just that, should you have the right software for the job of course. We've got a .PSD template, which will enable anyone (regardless of photo editing skills) to create an images similar to the above. So how do you go about achieving the above result? 

  1. Download the .PSD template (we'll use Photoshop as the software of choice for this walkthrough).
  2. Edit the network placeholder text and add your own image for the "Pictures" tile, using the red rectangle as a guide for dimensions.
  3. Change / personalise other aspects of the template as you see fit.
  4. Hide the "Guides" group to remove Facebook template and disable the guide lines (View > Show > Guides). 
  5. Select "cover" from the Load Selection dialogue (Select > Load Selection).
  6. "Copy Merged" (Edit > Copy Merged) and then paste into a new document.
  7. Save and upload to Facebook.

Remember that this is just a template, only your imagination is the limit. Take the design and add your own touches. Do let us know in the comments should you take a few minutes to create your own cover photo to further promote Windows Phone. As for Chris Finlay, be sure to follow him on Twitter.

Thanks Chris for sending in the .PSD!

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Microsoft has been terribly quiet in Australia and we've had our readers continuously voicing their concerns / complaints in articles regarding the lack of advertising (or promotion) for Windows Phone. Cue Nokia. The manufacturer has been effectively pushing the platform and their Lumia range of handsets in Australia.

We have got the "Little Amazings" video series (much like "The Amazing Everyday") and Lumia Live launch events, carriers offering attractive special offers, giant Windows Phones being erected, and we've now also got newspaper advertisements. The MX newspaper, a popular free Melbourne print, has a full page advert featuring the Lumia 710 on Optus (see above).

Just why are things so slow (excluding the efforts by Nokia)? We're not too sure as demand has shown to be there with Optus recently selling out their entire black Lumia 800 stock. Plan for Microsoft: promote - you've certainly got the money, so please make Windows Phone sunny.  

Source: 1800PocketPC

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Pip Andersen, a free runner / stunt performer from the U.K, has been featured in an impressive promotional video with the Lumia 900. Pulling off daunting stunts, wall climbing, and showing off some Windows Phone features (photo sharing and visual translation), Andersen really does take the Lumia 900 to the extreme.

How will you push the limits with your Windows Phone?

Source: YouTube; thanks Tony for the heads up!

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