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Reinvented around you

Although Windows Phone 8 is now available (for some users at least), the big advertising campaign has yet to begin. The good news is that’s going to start this weekend, specifically during Sunday’s NFL games, which we think should get a lot of eyes.

The ad they will be using is the one that premiered during the big Windows Phone announcement at the end of October. It features numerous people of every stripe and color talking about how their Windows Phone is their own, focusing on the phrase the smartphone “reinvented around you”.

Microsoft has had mixed success with advertising in the past but we think this commercial is quite effective and should raise interest from those looking for something new. We should also point out that this is just the initial phase of advertising, so expect more things in the coming weeks.

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