Google's watching you. Or at least that is what some of the headlines read when Google launched its latest version of Google Maps. The reason behind all the conspiracy theories cropping up like wild fire is that the newest version includes a new feature called Latitude.
Latitude is a feature that utilizes cell-tower triangulation, GPS or your home IP to approximate your location so friends can find where you're hiding located. In turn, you can see where your friends are. Hence the "big brother" analogies that immediately came to mind. Now that all the dust has settled we took the latest version of Google Maps with Latitude out for a test drive. To see how much attitude latitude has, read on after the break. And be sure to listen to what Dieter and Malatesta have to say about Latitude in this week's WMExperts Podcast.