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trial

Are you a fan of trial games? Rushing through levels, pulling off insane stunts, watching the environment alter and/or be destroyed around you, while attempting to speed to the end banner in the quickest time possible can be quite the experience. Trial Xtreme 3, published by DeeMedya, has raced on to the Windows Phone Store with enough fuel available for hours of bike riding.

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MeTweets will be free for everyone on Christmas Day, thanks to the developer celebrating the festive period. On December 25th, those who don't already own the Twitter app will be able download the full version from the Store for free. It's a superb present from the developer of a highly rated Windows Phone app, and one which we recommend.

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HTC and Nokia set for patent wars

HTC can't seem to catch a break. Having only recently just settled with Apple over patent disputes, the Taiwanese company is preparing to battle Nokia over 32 different issues around the globe. The patent allegations range from syncing databases within a time to solutions with antennae design. If you're interested in the whole list of complaints, head over here.

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We covered the fish-feeding game Grow which came out about two weeks ago for Windows Phone and brought the great artwork and fun from Epic Pixel. The game has quickly racked up some outstanding reviews from new users and indeed, it is quite enjoyable.

One big complaint though that many had no trial quite the bummer for a $1.99 game. Sure, Epic Pixel is a reputable studio with multi-platform offerings but people want to try-before-they-buy, it's one of the main advantages of Windows Phone. While version 1.0 lacked this to many people's dismay, version 1.1 now has a trial-option leaving you little reason to not go grab this casual arcade game.

You can read our initial impressions of the game here or you can take those fish a spin for yourself. So go try it and holla if you like it. Pick it up here in the Marketplace.

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Today on the Windows Phone Developer Blog, Todd Brix, a senior director on Windows Phone, gives an update to the development community. One of the more interesting things that was looked at was user's response to having the trial option available when browsing for new apps in the Marketplace.

We've always taken the position here that trials are good and that developer's who don't offer a trial, risk losing significant new customers. As it turns out, we were right on that. From the Blog:

  • Users like trials. Paid apps that include trial functionality are downloaded 70 times more than paid apps that don’t include trial functionality, expanding the number of potential customers to purchase the full paid version.
  • Trials result in higher sales. Nearly 1 out of 10 trial apps downloaded convert to a purchase and
  • generate 10 times more revenue, on average, than paid apps that don’t include trial functionality.
  • Trial downloads convert to paid downloads quickly. More than half of trial downloads that convert to a sale do so within one day, and most of those within 2 hours.

We hope devs take note of those numbers and take the extra time to implement the Trial API that Microsoft has made available. As consumers, we know that we're just more likely to try your app if it has a trial--devs, don't miss out on an opportunity.

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