ultrapixels

HTC unveiled it's latest Android device, the HTC One, today with a lot of the hype centered around the device's camera. HTC billed the camera as being a new experience for smartphones, likely in response to the attention Nokia has received from the innovative Pureview camera on the Lumia 920 Windows Phone.

How do the specs shake out? It may surprise many but the HTC One is fitted with a 4MP camera that has a dedicated next gen image chip and f/2.0 lens. Yes... "just" 4 megapixels.

But wait, there's more!

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HTC has mocked Nokia's PureView technology and the rumoured 41 MP super-camera phone that's set to be unveiled this year. While HTC has produced hardware with great optics (the HTC TITAN springs to mind), we can't help but wonder if the company can outdo Nokia's progress. So what's the deal? Forget Megapixels. HTC is talking Ultrapixels.

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