video ID

Is VideoSurf's technology used in Windows Phone 8?

With today’s leak of supposed Windows Phone 7.8 features (that list is reportedly not complete either) perhaps the most interesting aspect was the new Windows Phone 8 feature with TV support via Bing Audio.

We speculated that this was an IntoNow-like service whereby you can ID television shows by letting your phone sample audio from whatever you are watching. This is analogous to the Bing Audio music ID feature introduced in Windows Phone 7.5 Mango. The question is how would Microsoft do this? Did they just invent their own video-audio ID service?

The answer may be found with an acquisition by Microsoft late last year of a company called VideoSurf (www.videosurf.com; press release).

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