Yesterday Nokia announced Lumia 520 and 720 for the Chinese market in a theme park in Beijing. We have reported the estimated date of availability as well as the retail price, so there's nothing really new here. One little thing about the announcement caught our attention: Lumia 720, the Lumia 720T customized for China Mobile's TD-SCDMA network, will come with a CMMB mobile TV module.
China Multimedia Mobile Broadcasting (CMMB) is a mobile television standard, mostly supported by China Mobile as a "killer feature" that defines the cellular carrier from its competitors. A phone with built-in CMMB reception module could snatch broadcasted TV programs over the air, without generating any data fee. Nokia has done various kinds of localization to adap to local markets. But adding a new hardware module to an existing phone model just for one carrier? I reckon that's something never happened before.