We've had fairly standard pricing here in the UK when it comes to the Pay-As-You-Go market. Mobile operators have kept to an affordable model that provides customers with ample usage between topping-up. Three UK has today looked to change this for the better by slashing its PAYG pricing. If you're one who wishes to remain off-contract, these new prices may pique your interest.
Before we crack into the changes, it's worth noting that the Lumia 520 would be a perfect match with a PAYG SIM from Three. The most affordable Windows Phone with a cheap plan that has no strings attached. Here's what we're looking at for the new PAYG prices on Three UK:
- 3p a minute
- 2p a text
- 1p a MB of internet
The data cost is significant as consumers can now enjoy the Internet capabilities of a smartphone with £1 for every 100MB, which isn't bad for a deal that's not part of a contracted plan. It's about time a mobile operator stepped forward and brought the PAYG market to the 21st centuary to match what consumers are using these days - smartphones. Thomas Malleschitz, marketing director at Three had the following to comment on the changes:
"The number of complex Pay As You Go tariffs, Add-ons and options available is mindboggling. Consumers are forced into choosing where they want best value – whether that’s calls, texts or internet. Our new rates strip things right back to basics with a simple, clear and transparent rate for calls, texts and internet use that offers clear value across the board. It’s important to us that our Pay As You Go customers can use our Ultrafast network to chat, text and enjoy the internet without making a trade-off on value. This is Pay as You Go in its purest form."
If you use a Windows Phone on the Three network and / or are looking for a sweet PAYG deal to suit, this may well be the perfect option for you.