There has been some hinting and speculating that Verizon would be moving to tiered data plans in the future, and now it looks as though the future is July 7. DroidLife is reporting today that the new plans will range from $30-$80 and will be the same for both 3G and 4G data. The good news is that anyone is currently under contract with Verizon will not be affected.
The structure of the new tiers is as follows:
- * 2GB – $30/month
- * 5GB – $50/month
- * 10GB – $80/month
Plans with tethering will also be affected:
- * 4GB – $50/month
- * 7GB – $70/month
- * 12GB – $100/month
Any additional data will be billed at a rate of $10 per 1GB.
With a recent Nielsen report finding that data usage is on the rise across the board for nearly ever OS on every carrier, it's clear that carriers like Verizon would want to cash in. However, that same study also showed that data is cheaper now than in previous years, so what's the motivation behind moving to tiered data plans? Is Big Red trying to give customers the best bang for the buck by letting them choose their usage level, or is this a move to get them to reign in their consumption? It will be interesting to see how smaller carriers react to this, either by following suit or by countering with the unlimited plan approach.