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Tiered Verizon plans coming July 7?

There has been some hinting and speculating that Verizon would be moving to tiered data plans in the future, and now it looks as though the future is July 7.  DroidLife is reporting today that the new plans will range from $30-$80 and will be the same for both 3G and 4G data.  The good news is that anyone is currently under contract with Verizon will not be affected.

The structure of the new tiers is as follows:

  • * 2GB – $30/month
  • * 5GB – $50/month
  • * 10GB – $80/month

 Plans with tethering will also be affected:

  • * 4GB – $50/month
  • * 7GB – $70/month
  • * 12GB – $100/month

Any additional data will be billed at a rate of $10 per 1GB.

With a recent Nielsen report finding that data usage is on the rise across the board for nearly ever OS on every carrier, it's clear that carriers like Verizon would want to cash in.  However, that same study also showed that data is cheaper now than in previous years, so what's the motivation behind moving to tiered data plans?  Is Big Red trying to give customers the best bang for the buck by letting them choose their usage level, or is this a move to get them to reign in their consumption?  It will be interesting to see how smaller carriers react to this, either by following suit or by countering with the unlimited plan approach. 

Source: DroidLife; Via: Android Central

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Reader comments

Tiered Verizon plans coming July 7?

9 Comments

It's all about Verizon getting the most money per MB from each customer. That's a fact of life for every carrier.

And BS like this is why I switched to Sprint last month before I got my first smartphone.Sure, I could have stayed on Verizon and been grandfathered in if I had gotten my smartphone from them last month instead of Sprint, but even with that, I won't support a company that is in favor of these stupid bandwidth caps.

These big cell phone companies sure have reaped large profits since the age of the cell phone. They'll ding you for everything and then posit the same old excuse: recuperate their investment.

Can't get all those "free" WiFi networks setup fast enough for me. Interesting though that the minimum plan with Verizon is 2GB though, which means they will actually encourage users to consume more data to get their money's worth. What's wrong with a 500MB/$15 plan, and $10 per 500MB. Bet it would meet the needs of more than half of the 2GB/$30 users. And encourage more users to switch from dumb to smartphones.

AT&T is $15 for 200mb and I find it lacking unless all you do is email or some light web surfing.Can't wait to see what AT&T plans to offer -- I am stuck with them but then again I get a discount through work

AT&T is $15 for 200mb and I find it lacking unless all you do is email or some light web surfing.Can't wait to see what AT&T plans to offer -- I am stuck with them but then again I get a discount through work

Why can't they have tiers with unlimited, like they have with voice (e.g., 500MB, 2GB, 5GB, unlimited)? The prices listed seem insane, too. I'm so glad I don't have to deal with Verizon BS anymore. Hope Sprint doesn't pull this crazy stuff.

way to go verizon, as much as i dislike att, at least they lowered the price on the 2gb plan, and gave the option of a very light use cheap plan.you're giving customers absolutely nothing but less for the same money.