It's not everyday that we witness an incredible smartphone conceptional design, but the above video shows what SchultzeWORKS have come up with - the Triple Flip smartphone. One could wrap this entire post covering the video in one word - stunning. Both the 3D modelling and the functionality of the device is inspiring, and it doesn't seem too farfetched at all. Best part? It's running Windows Phone 7.

The research for the “Triple Flip” was driven by the notion that the static smart-phone-with-touch-screen may be reaching the limit of their usefulness. Lead designer Dave Schultze explains, “We looked at the areas where smart phones were falling short and then delivered seven innovations to make them truly better. We had a few more, but seven was a good place to stop.”

Will we see this sort of advancement in future smartphones? Probably not for some time. Only one thing's for sure though (from this video anyway), Windows Phone 7 is a true contender for the smartphone market and I wouldn't be surprised if ideas begin to be drawn around WP7 with how new smartphone devices could function and look like.

Via: @aadjemonkeyrock