Vserv.mobi, the mobile advertising company focused on emerging markets, has announced its Windows Phone 8 SDK to enable advertising based monetization for Windows Phone developers.

The service includes a downloadable SDK that allows developers and multi-app publishers to integrate over 10 mobile ad formats. It also enables premium full screen launch, exit ads, global hybrid mediation, and analytics.

“Enabling App Developers to monetize their efforts is the foundation of today's App economy, as it triggers a sustained innovation cycle. Vserv.mobi strives towards offering comprehensive cross-platform app monetization solutions to developers, and our all-new Windows Phone 8 SDK is reflective of this approach.”
- Binay Tiwari, Director - Global Marketing & Product, Vserv.mobi

The company has also partnered with DVLUP, Nokia's Windows Phone developer rewards program, announcing a $100,000 challenge for developers. Under the Vserv DVLUP challenge, developers stand a chance to double a month’s earnings with cumulative awards of $100,000 to be given out by the end of the year.

To be a part of the challenge, developers can submit their apps on DVLUP. Valid apps will then be approved by Nokia, giving developers 250 points for maximum 2 apps. At the final stage, Vserv.mobi will take a snapshot of the revenues earned by developers on December 31, and reward developers with the double money offer.

“Over the years, Nokia has been committed to not only the growth of Windows Phone Store but also providing incremental monetization opportunities for our developers. With the Vserv challenge on DVLUP, developers will not only earn points, empowering them to promote their app, thereby creating a more transparent and fair app ecosystem where developers are not only in control of their own success but also monetize their content.”
- Viral Oza, Director – Marketing, Nokia India

The capabilities of the Vserv.mobi SDK and the additional rewards as part of the campaign would drive higher revenues for developers, thus make a significant impact towards growing the app ecosystem on Windows Phone 8 platform.