On June 8, Microsoft will be opening its third Microsoft Store in Massachusetts; this one in Natick Mall, just outside the Greater Boston area. To help celebrate the momentous occasion, indie-rockers (somewhat) Weezer will be performing in the parking lot of The Verve Crowne Plaza Natick, across the street from Natick Mall, home of the new store.
The first 200 people in line for the Microsoft Store opening will receive premiere viewing tickets to the show and to a meet and greet with the band post-performance. At least 750 others will also get premiere viewing passes. The opening ceremonies begin at 10:30 AM, followed by the Microsoft Store's opening at 11:00 AM. The gates for the Weezer show open at 5:00 PM.
This isn't the first time Weezer has opened a store as we mentioned their show for last July at the Pentagon City Mall in Virginia.
The Microsoft Store will be an upgrade over a kiosk that was already housed at the Natick Mall. The location of the new store is no mistake on Microsoft's part, as their chief rival, Apple, already has a retail store at the high-end shopping center. Microsoft has been beefing up their presence in the Bay State, especially around the Greater Boston area.
They are also in the process if opening another Microsoft Store in Burlington, MA. Not surprisingly, the Burlington Mall is also home to another Apple Store. It's a strategy that takes Microsoft's side-by-side comparison ads between their products and Apple's to a physical end. Much like their "Bing It On" and "Smoked By Windows Phone" challenges, Microsoft seems to be pretty confident that if consumers take the opportunity to compare their devices to their competitors', then they will reign supreme.
Hopefully, Weezer's performance at the grand opening of the new Natick, MA location says more about the grandeur of the event, and less about the popularity of the band. If you want to attend the event, or just check out the store, you will find it here:
1245 Worcester Street Suite 3072
Natick, MA, 01760
Level 1, Across from Williams-Sonoma