Microsoft and Boku have announced that carrier billing support for the Windows Store has been added for customers in the UK on O2, and in Italy on Wind, for Windows 10 PC and Mobile devices.

Windows 10

Microsoft and Boku previously teamed up to offer carrier billing on the Windows Store in the U.S., via Sprint. In today's press release, Boku stated:

In the Windows Store, Microsoft customers can easily set up their account to use direct carrier billing as the default payment method. Once a phone number has been authenticated and saved, customers are free to purchase all types of digital content - apps, software, games, music and video - on any Windows device and have the charges go straight to their mobile operator account. Best of all, once direct carrier billing is enabled as a payment instrument, all future purchases in Windows Store will be conveniently debited from a prepaid balance or added to the monthly phone bill automatically.

Offering carrier billing for Windows Store purchases should be a big boost for apps and games in the Store, as customers won't need to have their credit card on hand to buy apps and in-app purchases.