And they all look really good.
Each phone is listed with specs, carrier information and the ability to compare the models side by side. Very similar to Google's phone page but with a more animated presentation. Dare I say, less cluttered than the Android page in the same way that Windows Phone 7 is less cluttered than Android. Ahem.
The only thing missing is the "buy" link and it's only a matter of time before those are added.