The big news making the rounds today is in regards to how the smartphone landscape changed in Q4 in terms of market share. New numbers came out from The NPD Group today showing that Windows Phone 7 grabbed as much market share as the nearly two-year old WebOS:

  • Apple iOS: 19 percent (-4%)
  • Android OS: 53 percent (+9%)
  • RIM OS: 19 percent (-2%)
  • Windows Mobile: 4 percent (-3%)
  • Windows Phone 7 OS: 2 percent (-)
  • Palm’s WebOS: 2 percent (-)

But some seem to be taking these numbers is that Windows Mobile outsold Windows Phone 7--yet what is being reported is market share, which includes an established user base. In other words, Windows Mobile has been around for years, there are a lots of users and not everyone suddenly gave up their WM phone for Windows Phone 7 (especially with 2 year contracts binding people). As a result, Windows Mobile still lost three percent and Windows Phone 7 gained two (though no correlation is implied).

What is worth noting is the following: "Windows Phone 7 also entered the market with lower share than either Android or webOS at their debuts, according to NPD's Mobile Phone Track". Of course even those numbers are relative as the smartphone market was certainly thinner and less aggressive two years ago than it is today, especially with Android taking off.

Should we have expected Windows Phone 7, which only went on sale in mid-November, to have made more a splash than it did? Perhaps. But we see this more a problem of message and getting the OS "out there" than anything else.  The numbers are certainly not awe-inspiring, but we also don't see it as greater interest in Windows Mobile either. Sixty days is not much time to prove yourself in such a volatile market--Android and the iPhone are certainly tough competition to make headway with.

Source: NPD Group (PR); via WirelessWeek