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27

Windows Phone 7 Series changes name back to 'Windows Phone 7'

Praise the lord and pass the ammunition (hey, that's what they say in these here parts) -- Microsoft has dropped the "Series" and is now just going with "Windows Phone 7" as the branding for its reboot of Windows Mobile.

Now don't get us wrong -- that's a good thing. But it's something that Microsoft never should have had to do and is an obvious misstep in what needs to be a flawless campaign for the rebirth of its mobile brand. Now we're curious about the trickle-down effect: How much rebranding will have to be done -- commercials and the like -- and how will affect Microsoft's roll-out strategy.

Either way, Windows Phone 7 Series is one mouthful we're more than happy to get rid of. [Twitter]

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Reader comments

Windows Phone 7 Series changes name back to 'Windows Phone 7'

27 Comments

Again MS seem to be stumbling towards a release rather than taking a smooth, planned route. They really need to have 1 vision for their mobile division and probably 1 person who ultimately has oversight on what goes on, this is looking haphazard and sloppy.

agreed. gp007 down there is a fanboy in denial. this is definitely more evidence of MS just throwing whatever they can together at the last second or possibly politics getting in the way. its so obvious that this isnt well done just by the simple fact that they had a bunch of work poored into a project and then just scrapped it to start on this pile of windows phone 7 iphone series.

i remember seeing a post somewhere by someone who once worked at MS who said it wasnt uncommon for politics in the company to produce crap products while good ideas are silenced.

It's early on that thsi minor name change won't have a big effect on their marketing. It's not a stumble or anything, it's MS listening to feedback. People moaned about the name being too long from the start, so they listened and decided to just stick with Windows Phone 7.

It's a good thing and shows how much MS is paying attention to dev and customer feedback from the start.

i do agree that it'll be forgotten (and quickly), but "Windows Phone 7 Series" should've never reached the public. This is coming from a company who supposedly named their search engine "Bing" to make it easily roll off the tongue and be used as a verb.

i have a feeling there's still too much of the ol' "TPS coversheet memo" at MS. At least, as you said, they're listening to feedback making appropriate changes.

This is great news, keep it coming.
Listening to feedback is always good.

The name change was needed and a welcomed sight. I can certainly do without the posts about the iWP7 because its not.

Microsoft still hasn't really started its marketing push and I wouldn't think they'd do it until at least August or in time for the summer blockbuster movies to hit.

I posted about the internal msft politics op-ed in the ny times. It was picked on by a lot of blogs.

From what i'm reading msft is taking a new approach to their next ad campaign. Much more integrated across platforms and following various themes. It sounds good on paper, now we'll have to see if it's well done on execution. Because that's the only place it counts

Maybe this is where the tide will turn.

MS will jump out and say, ha! We tricked you!

Copy & Paste will be available at launch, Multi-tasking will be an option for advanced users, there is a built-in File Explorer and Registry Editor, and you will be able to install any addons/programs from outside the Marketplace if you want.

Hm, I don't see what there is to hooray about. For me, the "series" suggested there would be some iPhone-like version for those who prefer it nice and simple and some other version for advanced users who cannot live with simplicity's restrictions. Now that hope is gone.

re: "MS is listening to customer and dev feedback"

Oh really? That is why they took away multitasking. That is why they took away copy & paste. That is why they took away removable storage cards. That is why they took away side loading of apps.

The only thing MS is trying to do is clone the iPhone. Funny thing is that even the iPhone has copy & paste now and now they're getting multitasking. Windows Phone 7 will fail miserably.

If they go true to form with copying the iphone they will add multitasking back after apple announces it for the iphone and say they "listened" to feedback, yeah, right.

Not to sound like an a-hole but As long as they add the multitasking that all that there now former core fans (cause lets be honest Microsoft is not any aiming wp7 at this market anymore) then would it really matter why they added multitasking. We use Windows mobile at work and people just keep begging and asking why can't it be more like iphone. The people in my office that beg for an iphone are the ones this is aimed at. So you know what yes if the apple says they will add multitasking to iphone, then you bet you behind Microsoft will put it back in wp7, that is business, they will say it's business and are trying to beet iphone, and they best way for them to do it is by taking everything the iphone can do and adding what they have best which is xbox line and zune. I loved saying my phone can multitask never really used it that much cause it made it slow as hell but it was nice to have, I say till they figure out how to overcome that then leave it out maybe a limit on the apps that can run in the background would be a good idea. Copy and Paste will by there.

Uh, I'm pretty sure that multitasking thing is still a rumor. Besides, we're talking about Apple; even if they allow "multitasking," it'll more than likely still be limited. Plus, if they were going to allow multitasking any time soon, I would think the iPad would've come out with it. Otherwise, it'd be quite hilarious if, just a few months later, the next iPhone was better than that joke.

Also, they might not have taken away any of that since they started from the ground up with the OS, so it might not have had it in the first place. I have to agree that this name change gives hope that they are listening and working on it, so things we've heard might change for the better by release or soon after.

HI...
It's really good thing and shows how much MS is paying attention to dev and customer feedback from the start.Microsoft still hasn't really started its marketing push and I wouldn't think they'd do it until at least August or in time for the summer blockbuster movies to hit.

People moaned about the name being too long from the start, so they listened and decided to just stick with Windows Phone 7.

The only thing MS is trying to do is clone the iPhone. Funny thing is that even the iPhone has copy & paste now and now they're getting multitasking. Windows Phone 7 will fail miserably.

Much more integrated across platforms and following various themes.It sounds good on paper,now all'll have to see if it's well done on execution.

People moaned about the name being too long from the start, so they listened and decided to just stick with Windows Phone 7.

Its so obvious that this isn't well done just by the simple fact that they had a bunch of work poored into a project.

Well I think it's something that Microsoft never should have had to do and is an obvious misstep.

I would think the iPad would've come out with it. Otherwise, it'd be quite hilarious

It's really good thing and shows how much MS is paying attention to customer feedback from the start.This is great news, keep it coming.

Thanks for sharing this one.People will be benefited for sure. great article.

This is great news, keep it coming.... Listening to feedback is always good.