Praise the lord and pass the ammunition (hey, that's what they say in these here parts) -- Microsoft has dropped the "Series" and is now just going with "Windows Phone 7" as the branding for its reboot of Windows Mobile.

Now don't get us wrong -- that's a good thing. But it's something that Microsoft never should have had to do and is an obvious misstep in what needs to be a flawless campaign for the rebirth of its mobile brand. Now we're curious about the trickle-down effect: How much rebranding will have to be done -- commercials and the like -- and how will affect Microsoft's roll-out strategy.

Either way, Windows Phone 7 Series is one mouthful we're more than happy to get rid of. [Twitter]