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Windows Phone ESPN Radio app promoted on Mike and Mike (Video)

ESPN Radio

The Windows Phone ESPN Radio app was promoted alongside other platform solutions in a recent Mike & Mike programme episode. The app itself launched on the platform last month for all Windows Phones to download and enjoy, and it's good to see it get recognised on a network programme. 

The only issue here is that "Windows 7" was said after iPhone, iPad and Android were all mentioned. This was an obvious error where "Windows Phone" should have been used, but as a community we've grown accustomed to mistakes, right? With retailers and carriers getting things wrong by labelling a Windows Phone device as Android as a perfect example.

Windows Phone Central reader, Blackwood504, managed to capture the moment. Check out the video below for the Windows Phone app plug.

Thanks, Blackwood504, for the tip and video!

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Reader comments

Windows Phone ESPN Radio app promoted on Mike and Mike (Video)

14 Comments

Nokia ESPN app, ESPN sportscenter app, ESPN Radio app. Why don't they just make ONE app, with all these features together. 

I didn't even notice it didn't have notifications until AFTER the Tennessee game had started. Such a shame. Second class app, compared to what's out there for Android and iOS.

Reminds me of the official CNN app for WP being promoted on CNN which is actually a really good one, featuring, but not mentioned, the Lumia 900. It didn't even mention the other platforms at all. Kudos to CNN.

The Texas Rangers (Baseball) advertise their app during games. They say Windows Mobile, but we get the picture. And, I agree that the ESPN app needs notifications and a live tile for game scores. This is why I have SportScores. I can see scores for up to four teams on the love tile.

When people can't seem to get the name of your product right, what you have is a marketing failure.  It is marketing's job to brand your products in a way that people know what to call them.  Microsoft has shown ridiculously small amounts of ingenuity and creativity in their marketing and choice of names.  "Windows Phone" is a lame name for Windows Phone.  "Windows RT" is an immeasurably poor name for the ARM version of Windows 8.  "Windows Store app" and "Windows 8 app" are horrible names for Metro apps, made worse because there seem to be two names.  "Build a better mousetrap and they'll beat a path to your door" is actually quite false.  You have to make people aware of it and make sure they know what to ask for.  Microsoft is failing miserably in that regard.

No phone has a "good" name. I mean apple slaps an I in front of EVERYTHING, rims name for their phone is blackberry (what the heck does that have to do with the phone or what it does), palm named their phones: Centro, Treo, pixi, veer and pre. Do you honestly think any of those are good?

Lol I heard it as well, I was like 'Windows 7?'
third largest os in the key 8 countries better get some recognition