When these agencies release marketshare data at intervals throughout the year, it's never a particularly positive story for Microsoft's Windows Phone. The platform has seen a steady decline in share (but not as harsh as RIM), but what could be the reasons for the constant drop?
We shouldn't look into it too much, nor should the data be taken at face value. The total number of smartphones is growing, and Apple and Google are the two players that are increasing rapidly. Windows Phone isn't performing as good as the both of them so marketshare may drop to reflect the increase in the total number of smartphones in the market. Sure, RIM isn't doing too well (losing 3%), but Windows Phone is selling, perhaps just not well enough.