Microsoft has teamed up with World Wrestling Entertainment to showcase the Microsoft Band, with two of their biggest wrestlers, Ryback and Dolph Ziggler, displaying their workout stats online as collected from the fitness band.
Both wrestlers have embedded their web-based stats on the official WWE website as a lead up to the organization's biggest pay-per-view event of the year, Westlemania. You can see just how much exersie Ryback and Dolph are doing before their matches. Dolph will be participating in a seven-man ladder match during Wrestlemania, while Ryback will be in the massive Andre the Giant Memorial Battle Royal.
This is certainly an interesting way to promote the Microsoft Band, and it might help give the device some more attention as it expands its sales in the US.
Source: WWE; Thanks, Aaron H., for the tip!