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200

You have spoken: Itsdagram will be renamed to Instance

Earlier today, the popular (and unofficial) Instagram client for Windows Phone, Itsdagram, faced a dire situation: be renamed or face removal from the Store. Developer Daniel Gary was scrambling for a new name (and font and icon) for his prized app and he had less than 24-hours to do so.

To make the choice more fun and to give you folks a voice, we suggested a survey followed by a poll. From one thousand responses, Daniel Gary and our team whittled it down to five choices. From there, it was all in your hands.

With 31% of the vote and a 10% lead over the runner-up, you as a community have decided on ‘Instance’ as the replacement name for Itsdagram!

Here are the full results.

  • Instance – 31% (Winner)
  • Pseudogram – 21%
  • Livegram – 18%
  • Lensa (for Instagram) – 17.5%
  • Spry (for Instagram) – 12.3%

Total votes came in at just over 2,000, making this a significant result—especially if you consider that Daniel Gary could have just renamed his app to ‘Fluffy Bunny Lens’ if he wanted! (Actually, he did prefer the runner up, Pseudogram, but alas, even he doesn’t always get what he wants. Heck, our preference came in dead last!).

So who was the lucky winner? Well, this will get a little sticky but technically it was clindhartsen, who posted it at 7:04pm. We say technically because actually a new-to-the-site poster suggested that name (and about four others) at 6:45pm. That poster, who goes by 10701353, unfortunately did not follow our directions which said only one entry per person, so they have to be disqualified.

So clindharsten gets the $50 gift certificate to the Windows Phone Central Store and his name in the app as an acknowledgement! But hey, we’re not complete meanies here, so if 10701353 actually sees this post and contacts us, we’ll give him/her a $25 GC too. Booya.

It’s late tonight, so hopefully we’ll hear more for Daniel Gary tomorrow on the app redesign, including the new font, new logo and the new name that you came together as a community to select!

Congratulations to everyone and thank you for participating.(And try not to be too upset if your choice wasn't picked--it's just a name, folks, have fun with it!)

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Reader comments

You have spoken: Itsdagram will be renamed to Instance

200 Comments

Location tagging (and seeing your friend's location tags) should be top priority dude. Its an essential part of Instagram that's simply missing completely from this app.

Luvin the responses - I may not have any Friends but I've got laughs! It was late and that was a bit of a wet blanket thing to say. Just a tad annoyed since I paid for the App, the Dev said this has been fixed (nu-uhhh!) and its useless to me as a result :'(
Course, he's been too busy dodging Lawyers to work on his creation so who can blame him. Maybe the next post-Legally Required update?

hahahahahahhaahhaha.... people in the office are asking me why im laughing hahaha, they wont get though :P

Nice. My top two choices were Instance and Spry. I think I liked them the most because they're the least app-sounding names.

I would suggest having "Instagram Client" or something similar (as long as it says Instagram) at the end of the name of the app so it will be easier to find and easier for new users to recognize and install.

Even if they put keywords in searches the bottom line is the user doing the downloading doesn't recognize "Instance" as a desirable app. Most users don't read wpcentral and have no idea about this poll. They will search for "Instagram" and will skip over "Instance" when it shows up in the search. I think this is a bad move especially for Daniel Gary's pockets. I hope I'm wrong though.

I hope so, too. Still, I think people figure it out. When I went looking for a twitter app, I got results with names like Mehdoh, Rowi, Gleek, and Cowlick. So, it can work, but I guess a name like "Gram Cracker" would catch the eye quicker.

You can't use a copyrighted name. We learned this a week or two back with the Facebook apps disappearing from the story. Ideally, the app will be tagged well, the community will advocate it, and users may take a chance to look at an app to see if it'll do what they want.

That's not how I operate at least. I search for what I want, and if I see something that has close to a 5 star rating with hundreds of ratings, I'll definitely check that app out.

@TJWINS...I really don't think people will skip over the name 'Instance' especially if the app is able to keep the same reviews - currently there are over 5,000 reviews for this app.
 
When I see a lot of reviews, especially when they are favorable, I stop to read the description of the app AND those reviews.  And if the develper wants, he can simply note in the description that the app was formerly known as itsdagram :)
 
Instance will be fine.

ratings and the number of ratings are very marketplace specific. As I posted earlier, it'sdagram is the fifth/eight result on a search for "instagram" with 69/123 reviews (allthough pretty much all of them favourable)

In the original article, you said that you would leave the reason why it had to be renamed up to our imagination. Is it because the official client will be released tommorow?

I don't understand the why there is no official Instagram client for WP.  Facebook owns Instagram and Microsoft owns a huge amount of Facebook stock. So why are they holding up on the instagram client?  Is Apple somehow involved in this? It is not so complex an App that they should be having problems with the coding. Does anybody know why?
 

That might have been fine while it was run as a private company, he could do what he liked. But now Instagram is owned by Facebook, his hate should not come into it. Facebook has a responsibility to all its investors and should be running all its businesses to maximise its return.
 
If Microsoft or even Nokia waved enough money in front of the board of Facebook, it could sway them. Facebook needs the money as well.
 
 

Apple has nothing to do with the delay of the release of the official Instagram App (which had been ready for a while). GOOGLE on the other hand...there's were you'll find the culprits behind the pressure upon Instagram to delay it.

No, he's not. He just says that because no one has given him a pre-release of the App or confirmed it to him in exclusive. And so he preaches that there's no official Aop. But Nokia already has the App being tested for a while and that information has leaked sometime ago (remember the App showing in the WPStore a few months ago? Yeah, it was the real deal. Just wasn't supposed to show up.) and some Nokia employees have SEEN the App.

That information leak was never confirmed, nor was it confirmed that the app is in testing. Who are your sources?

What I'm getting from all this, is that Instagram is now cool with 3rd party clients. Is that about right?

First off, congrats to the winner. That was an awesome name that would have beat anything I could think of.
 
On a recent yet relateed note...Daniel, from your previous reply, (the article was deleted)
 
I'm Simply suggesting that if you hold contest they should be in the best interest of your viewers. Look at the results from the spring into tegra contest..and then here...spry? I am saying that if you aren't going to take it seriously then why bother. Just pick a name yourself. A guy holding up a kids tablet with a frowny face won the tegra competition...That competition was to be elaborate and creative. How creative was the final decision? A guy holding a kid's tablet...Anyone could have taken that picture. "Hi, my name is joe and i need a Windows RT tablet because i'm tired of using my son's leap frog tablet (whatever its called)." And that was the top pick? It specifically said to post "Why you deserve a Windows RT or Vivo Tab". I had to delay college just because I couldn't afford a tablet at the time and I took valuable time and effort to share my elaborate story yet i feel it was overlooked and not considered due to some guy holding a kid's tablet not even explaining WHY he needs an RT. That was part of the contest...to explain why, and the contest winner never did! There's you're proof, go look it up on here I'm not linking it.
 
I'm not saying I should have won this competition. No. One of your top picks was "Live Gram" and you posted that "Gram" was not what you were looking for. My choice was "Live Share" and even though it wasn't the best name here (Instance was and deserves the win) my choice was, according to your preferences in the previous post, better than "Live gram" Because "Live Share" did not contain gram but contained something other which you recommended. Do you see what I'm talking about?
 
I'm merely saying that if contest are given they need to be more carefully looked at and taken more seriously. There are people on this website like me who can barely pay their car insurance and cell phone bills every month yet when an opportunity arises to actually put forth effort in hopes of winning something for a change, Joe, in his luxury home takes a goofy picture or throws out this name that doesn't even make sense and he's a lucky winner.
 
There are so many people that appreciate the support and community on WP Central so the least you could do is take us more seriously. Thank you
 
Nothing personal, your system is flawed thats all.
 
Side note: You asked why you should care...because you have to. Your website is improved through criticism. I can leave this website in a moments notice but you have an obligation. I'm criticizing the methods here for the better of the community, that's why you should care.

Technically you should be more worried about the tuition! Lol Buy a $0.50 notebook and "borrow" a pen from the person next to you! Update: Or put a $300 laptop on your student loan. Lol

No! Tuition is free for me using the GI Bill. Once I'm registered they put a hold on my tuition payment until the GI Bill kicks in then it takes over from there. It's the books and supplies (computer) that I have to purchase before school because they take so long to process paperwork that I recieve payment no less than a month after I start college for supplies.

Just a little constructive criticism. This is also coming from a guy who has never won a contest and tries his hardest every time so I am bitter but I'm chilled now. 

You from the US? If you are email me at sales @ cellexperts.ca and I will give you a $10 coupon for MicrosoftStore.com (Minimum $10.00 MSRP) ... I'll even have a pretend contest!

Update: Plus the next 3 people who email me after you.

FYI, if that's the XboxOne coupon, they have been nuked as of about a day ago. (rampant purchases of $5 1200 XBL points codes)

LOL your telling a military veteran to get a job HAHAHA!!! laying his life on the line for no less than 4 years wasn't enough?

Apparently it wasn't enough, because he seems to not have any money.  Surely you are not suggesting that because he served that he should never have to work?
 
Veteran or not, student or not, people have to work, be it part time or full time.  

I do work. I'm slightly disabled and I take care of my father who is epileptic along with my 9 year old sister. I can't stay on my feet over an hour so that limits the type of work I can do...its tough to get a good paying job around here. I wasn't implying that I don't make money I make just enough to get by.

Yes we (I'm a vet too) do have to work, but its hard to get a job working at McDonalds or a gas station for minimum wage when you just got back from defending your country and while doing school full time with no mommy and daddy giving us money to support us. Many of us vets are disabled by the time we get out because its not some simple desk job we're working. We get hurt, push on, until we can't anymore. I'm still waiting for my disability to come through, but if you haven't been paying attention, it can take over 600 days just to get response on your claim from the VA. I'm going to school to get my degree in business so I can work the desk job and won't have to worry about my back, knees, and ankle which are so messed up I can no longer do the work I am most qualified to do. Believe me, we want to continue being useful to society.

Yes exactly. I am trying to go to school for computers because I can't do what I wanted originally because of my feet/back from over exertion.

I just now got an appointment to see the VA clinic and I'm following up with a disability claim. I have feet/back problems that are very severe as well as the plates screwed in my left arm when I snapped it in half while I was the mid east. I used to run track and played soccer for 11 years and was very durable but since the military my body has been breaking down.

Steggy, unlike you I don't just go with the flow. I have opinions and I'm not afraid to make a statement so what's wrong with that? Get back on your high horse because you obviously don't care anyway.

That must be frustrating as hell. But please direct your anger to those who deserve it: Bush and the Tea Partyers. You'd probably be in a better place if they hadn't cone along. Devs didn't ruin the economy!

Actually, it was Barney Franks policy for home loans (via Fannie Mae and Freddie Mac) pushed through by the Clinton administration that caused the housing market to form the bubble that eventually popped and then collapsed. It was an effort to allow just about anyone to get into a home, even of they couldn't really afford it. Once the bubble popped it affected even those who could afford it, but were on ARM loans (adjustable rate mortgages)... Bad loans... The Bush administration tried for 2 years to repeal it, but couldn't because the Republicans didn't have majority of the house and senate. Just do a little bit of research before blaming the president who was in office when the event happened, go find the source, the policies that started it all. I'm not saying Bush was the best, but he isn't to blame for the economy, despite how much people, politicians and the media want to blame him for it.

Thanks for the votes guys.
Here's to the continued progress on the app, been nice to have something that both browses and uploads to Instagram without having to pull out my Nexus 7 and use SkyDrive as a workaround.

Good Job man, you deserved this.
You're not the lucky winner because they picked you, you didn't need luck you had this.

I'm anxious to see what the logo will look like. I like the current one. :( if only users could enter in concept art for the logo like the contest of names. I'm pretty creative.

You have multiple friends who have wp7? I don't know whether to think it's cool your friends are into windows phone or sad that so many people haven't upgraded to wp8 by now.
Edit: Just realized you probably meant they want you to be on Instagram.

Yes, I still am one of the ones still running WP7.8. It's not by choice, but in the US we are dictated by our carriers and primarily band frequency. So far, T-Mobile has had nothing worth upgrading to and hopefully we will get the Nokia 925 next month so I will finally find a viable reason to upgrade. Nothing sad here and it's not that we don't want to, it's just reality.

I'm running 7.8 by choice. Besides a few WP8 only apps there is no good reason for me to move from my Titan II.

From the little bit I've used it, I couldn't really spot any improvements that would make me dump my T2, especially since only the ATIV has a 4.7 screen and it's not in the US.

To be honest I'm still on 7.8 and I think I will wait for Blue. Xbox Music is to harsh for me to leave Zune. All I really want is Emojis in the keyboard and some apps. And maybe the better Bing search

I noticed quite a few people voted for instance but suggested Instamatic as an alternative. Should of done another vote between instance and instamatic, hehe.

I'm not shocked "Rooty Tooty Fresh 'N Fruity" didn't make top 5, but I'm surprised "The Gram Slam" didn't win it all. I'd like a recount, please.

It should have been Instafart, or Instasheet or Instacrap or instasuck or whoneeds Insta? Or simply Instamaniac or Instamania or instabin or Instadump or Instahole or instestein or instsomnia, instupid or instadiot. Seriously though i would have named it stamagic or instamatic.

Congrats to the winner and cudos to both Daniels and WPCentral for doing this. It was fun. Just another reason why I love this site and the developers for WP.

Jaw breaking fucking yawn, seriously if you're that excited about instagram you need to get out more.

The irony of this comment is, if you're on instagram you do get out more because you're trying to get some awesome party or nature shots.

To force this poor guy to jump threw hoops the official app must be close but does it even matter to us because"Instance" just works

I would prefer "instance for instagram", though. Because if someone who does not follow blogs on the internet searches for instagram, they might get the "instance" in the results but would never suspect it to be an instagram client. Especialy with a lot of "instagram clones" around that actually only apply filters or upload to a different image sharing network instead.
 
The "for instagram" instanly signals "hey, I am not some knock-off image sharing network, you can use me to stay in touch with your instagram friends on other platforms"

I think as long as it shows up after a search for Instagram, has nearly a perfect 5-star rating with over 5 thousand reviews, it should be OK.

So, yeah. When I do a marketplace search for "instagram", Itsdagram is only the fifth result with just 69 ratings (4.5 stars, though). Search results in front of it include:
 
Instagram Blog
Instagram Wallapers
Instagram_favourites
Instacam
 
the paid version of itsdagram even comes in at 8th position and 123 ratings.
 
So, no. If it was only called "Instance" I think John and Jeniffer Doe would easily be able to overlook the result thinking it would not have to do anything with instagram.

EDIT: Mind you, I am not preachy about it. I tried the app and do not see any point in instagram except following pretty girls that post selfies of themselves. I am just trying to give constructive feedback about the name.

Give it a couple month and 7.x will be completely ignored which is acceptable. I can't wait for blue. Maybe Microsoft should have gave a little discount if you traders in your old windows phone when purchasing a WP8 device

Will the app also improve its performance when the developer updates the app? It really needs to get bugs killed asap.

Oh instagram you so funny. WP market share is insignificant for you to create an app but all of the sudden it isn't if a third party app shows up and steals your spotlight...

+1 it has virtually no link with the word instagram, even if the first few letters are the same the name doesn't jump out at you as an instagram app.

The idea behind Instance, which had to happen fast because of the time limit, came from thinking about what Instagram does as an app, as well as where the whole concept of Instagram appears to originate from.
If you think about the shape of the photos, and their quality, you think of Polaroid instant photos, right? These photos that you could take with a certain type of camera, shake them about, and boom - photo. Instant photography.
The other side of this is social. You're looking through other people's photos, liking and favoriting, as well as sharing your own as you please. All of these are, essentially, instances in your life. They're examples of how you live illustrated in a photograph and shared with the world.
Names are tough, and names that don't infringe the Instagram mark, or fall into the alphabet soup of "gram" apps is harder. Within the time limit, and some quick thinking, you come up with a limited subset of names and try your best to help the developer of an app you enjoy.
Take it or leave it, the end result is this came from public outreach, was drilled down to a poll, and this is the end result. If the name prevents you from using the app, then maybe you're not looking into why you'd use an app in the first place. Look at your own app list and see what app names make sense.
Have a good afternoon folks.

As great as your reasoning seems to be for the name, the problem still remains, the average user will be searching for instagram and instance will be hidden among the search results, alongside all the ig blogs, wpgrams, metrogram and instagraphs. These all jump out as being related to instagram so user downloads -> ignores instance. Its a real problem that a well thought out name such as this one must overcome because its not obvious what the app does by the name alone.

That's where the ... hard work of the Windows Phone Store folks come in. They don't have a great track record on filtering apps and avoiding confusion, look at Facebook, and it's something they have to improve so people can find what they need.
 
Copyright and trademark limit what you can do, especially to be on solid standing if a company decides to come after you since they are supposed to defend their marks. Going for -gram is recognizable, but you're still staring down a soup of competitors, just as you are if you go another route with a word such as Instance.

Darn!
Those other names on the list were more for kicks hence the bolded first entry.
Oh well, next time!
 
P.S. I've been reading this blog for a few months since I got a wp, but never felt the need to join until now :)
Edit: Just checked my post from that poll... turns out it was all bolded... /boldfail nonetheless, beaten on a technicality is good enough for me.

I voted for Instance but now I kinda think the name doesn't really fit the app. Guess I liked it cause it has Insta in it.

I voted for Pseudogram. I spoke up for that one.  I'm really not a fan of "Instance." Oh well, I paid for the app, and I haven't regretted it once. Love it and don't care that the name's different so long as it keeps being as awesome.

I voted for pseudogram but I like instance. Now just put it out for 7.x and we'll be good to go. I don't really like using Instagraph.

I didn't really like any of the finalists.  I voted for Lensa because it was the least bad, but none wowed me. 

Hmmm... Well, now someone has to make a Twitter app and call it Spry. (Though I kinda like SPRY.)
 
The logo could be a geometric bird, preferably an aggressive one, while graceful at the same time, and not overstyled. Simpler does look better. (It should look like it can kill any of the cutesy Twitter birds on iOS and Android.)
 
The app could make futuristic robotic bird shrieking noises when things happen. (Preferably echoed/subdued and not deafening. And optional.)
 
When there's no network connection, everything turns red like it will self destruct, and a message pops up saying something along the lines of "an error has occurred" with a 10-second timer to automatically dismiss the message if the retry button isn't pressed, and attempt to reconnect automatically. If a connection is successful, everything flickers to green for a split second (with the sound effect found in movies like Tron: Legacy where something digital flickers on,) then back to the normal theme colours.
 
And so much more little things to enhance an otherwise overlooked part of Twitter apps, (their personality!) Think of how software looks in movies, impossible and ridiculously visual, and that's exactly what I envision here. (Actually, why isn't there any useful app that looks like the digital UI in Tron: Legacy?!?!? Or a camera app with a HUD like in Iron Man's helmet? Stuff like this needs to happen!)
 
It would be so awesome. Too bad none of my few developer friends do Windows Phone. I'm going to make a forum post about this.

I agree...Instance sucks. I don't use instagram anyways and I'm not about to start if that's all we have to work with on windows phone

Gotta agree.  Instance is a terrible name and I feel bad for the developer.  The name he chose was great.  I don't use Instagram so my opinion stinks anyway. 
 
Also, I think InstantPhotatoes is better anyways. ;)

I'm going to suggest instagram might be coming to wp8 sometime this year that's why he had to change it. It's too similar to instagram. It will confuse the user. And that's is how you get sued. Quickly glance at it and it looked like it said instagram, not itsdagram.

Just saying Itsdagram sounds like instagram which is what made it so clever!  I don't use Instagram but I've been folowing the Instagram story and I thought Itsdagram was a winner.

Nobody liked"Itsdabomb".
Sigh, I am ahead of my time. Pre-nostalgia - the curse of Trend-Setters everywhere ;D

It's a beautiful and sleek app for sure, but I'm currently unable to upload photos even over WiFi. It just loads perpetually for me on my 928.

This app would be cool if they focused more on the product than the damn name. You can call it poopstick, for all i care.  I paid 1.49 for something that rarely actually uplaods anthing.  priorities please.