Microsoft is going to go after the NASCAR audience in a big way for the launch of Windows 10 next week. It has reached an agreement with Pocono Raceway to rename the Pennsylvania 400 race on August 2 as the Windows 10 400.
This would appear to be a one-time special sponsorship of the race, as Windows 10 itself will begin its official rollout a few days earlier on July 29. Pocono Raceway says:
"Microsoft, an Official Technology Partner of NASCAR, will have device displays and interactive experiences in the Fan Fair and Paddock areas at Pocono Raceway during the Windows 10 400 race weekend. Race fans and members of the NASCAR industry will be able to relax and enjoy Windows 10 devices at these locations. Additionally, everyone is invited to interact on their social media channels using the official race hashtag, #Windows10_400."
Microsoft has already announced it will be a sponsor of Dale Earnhardt Jr.'s No. 88 Chevrolet SS stock car at that same race, and that Earnhardt Jr. will also serve as an official spokesperson for Microsoft for the launch of Windows 10,
Source: Pocono Raceway