OK, it's been a little while since we discussed "Project Pink," the project that Microsoft swears isn't a Zune phone, isn't (necessarily) Windows Mobile 7 and might or might not have anything to do with that punky pop singer. (OK, we made that last part up.)

Here's the latest breakdown by ZDNet's Mary-Jo Foley:

  • Pink has an ad rep in the form of McCann Erickson, which also handles advertising for Windows Mobile. (Or not, depending on your view of things.)
  • Pink will be based on Windows Mobile 7 but won't look like the Windows Mobile 7 most of us are expecting.
  • Windows Mobile 7 should ship to OEMs about the time that WinMo 6.5 phones go to market. (We've seen that leaked and heard it from other sources, too.)
  • Pink's starting to sound somewhat like a tangential device, a la the Sidekick, and may have elements of the Zune, My Phone and Windows Marketplace for Mobile all wrapped into it. Motorola and Sharp have been rumored as manufacturers.

As for our take? Pink is still a genius codename in that we sound ridiculous repeating it over and over. Oh, and that whole Sidekick-esque thing could well be a pretty good bet. If it's given the proper UI (and WM7 for the rest of us better have one, too), and Microsoft throws some smart marketing behind it (and they seem to be doing OK with Bing), then Pink could well have a good shot at gobbling up some market share.