Usually when it comes to smartphone image leaks, it is the high-end flagships caught in a flash. A few days ago though, Celkon's new Win 400 was spied for the first time on Gizbot revealing its white or black color schemes.

If Celkon does not ring a bell, the company is yet another white-label, budget smartphone maker popular in India and other emerging markets. Back in June, the company came forward with an announcement for supporting Windows Phone, hot on the heels of fellow rival Micromax and Cherry Mobile.

So, what is in reportedly in the Win 400? Ironically, not a Snapdragon 400 chipset.

Celkon Win 400 specifications (unconfirmed)

  • 4-inch display
  • 1.2 GHz quad core Qualcomm Snapdragon 200 MSM8212
  • 5MP rear camera with a LED flash and a 0.3 MP front-facing camera
  • White or black color variants
  • Available exclusively via online retailer Snapdeal at a price of around Rs 7,000 ($115 USD)

These budget-friendly, white-label phones are cookie-cutter at this point with the usual specs and pricing that we have come to see from companies like BLU and Micromax.

Indeed, many of the phones you see in this range are 100% literally the same e.g. Archos 40 and BLU Win Jr, or Cherry Mobile's new phone versus the NGM Harley Davidson Windows Phone. This recycling of hardware design and lower-end chipsets let regional companies release low-cost phones without doing any R&D on their own.

Celkon's Win 400 should be a nice alternative to some other budget devices now available or coming soon in India, and perhaps the market will be flooded with these in the not too distant future.

Source: Gizbot; Thanks, Vikash R., for the tip