CNN commentators ignore free Surface Pro 3 tablets, use iPads instead

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By Rich Edmonds
last updated

Microsoft's product placement for the Surface Pro 3 on CNN has taken a surprising turn for the worse. The company managed to score a deal with the broadcaster to have its laptop killers present on CNN's news show, but commentators appeared to be more interested in iPads concealed behind said Microsoft hardware.

There's no question that having the Surface Pro 3 on-stage makes the show look more professional, but we're sure this isn't what Microsoft had planned for its product placement.

Surface iPad CNN

CNN Tapper (Image credit: @_Melbourneer_)

This also isn't the first time Microsoft has had to deal with Surface Pro product placements going wrong. It was only last month when we covered the company looking to "coach" NFL TV announcers to correctly identify its own tablets, instead of referring to them as "iPad-like tools."

Source: GeeksWire, Twitter (@Melbourneer)

Rich Edmonds
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.