WP Central

Developed Down Under is an upcoming app, developed by Mobile Wares, that will be of use for Windows Phone owners and developers who reside in Australia. The free app will allow developers to showcase their apps and games to a local audience. The targeted reach should provide developers with more downloads, ratings and usage compared to relying on the global Marketplace itself (depending on app functionality).

Some highlights of Developed Down Under:

  • Random suggested Apps upon each application launch
  • Additional search capabilities (includes ability to browse by publisher, latest apps, etc.)
  • Australian Windows Phone news related feeds
  • Relevant tweets displayed (#wp7au Twitter search feed, etc.)

For more control on what content is displayed, developers will have to opt-in (for free) to have their apps featured in Developed Down Under. News and tweets will be pulled down and loaded in the app from numerous sources and search / browse capabilities are present to create an efficient user experience for consumers.

Should you wish to have your app listed in the app, head on over to WPDownUnder to opt-in by filling in the available form (be sure to check out the terms and conditions first). WPDownUnder expects the app to be released over the Easter break. As well as the new localised developer app, a new hashtag for Twitter has been created - #ddu.

Source: WPDownUnder