Windows 10 will begin its rollout for PC users 10 days from now on July 29. It's perhaps not a coincidence that the company is also beginning its first major promotional push for its next operating system with a new blog post and video showing 10 reasons why they should upgrade to Windows 10.

Both the post and video show how Windows 10 is supposed to merge the desktop and Start menu that most people are familiar with on Windows 7 with the new and cool things from Windows 8 and 8.1 like Live tiles for Modern apps. Of course, the big reason to upgrade is that it will be free for the next year after it launched on July 29 for consumers with a Windows 7 or 8.1 PC.

Microsoft has already announced that its first Windows 10 TV ads will begin appearing on Monday, July 20 in the US. followed by an international promotion campaign on July 29.

Source: Microsoft