With the holiday shopping season in full swing, Microsoft is pushing hard to make their consumer products and services some of the must-haves for Christmas. As far as Windows Phone goes, we’ve seen product placements and advertising all over the place. The other big area that Microsoft is pushing right now is Xbox.

Microsoft’s recent launch of the Kinect accessory is driving a lot of new Xbox purchases, and with all of those consoles hitting the market, Microsoft is tossing out some incentives for all of those new owners to get their Xbox Live accounts up and running.

The Xbox Live Rewards program offers Microsoft Points in return for things like Xbox Live Gold account setup or renewal, purchases from the Xbox Live Marketplace, and completing monthly surveys. Now you don’t have to pay for the full Gold account to earn points, but there are several more ways to earn the points if you have a Gold account. Microsoft Points are redeemable for items from the Xbox Live Marketplace, and though this doesn’t translate over to the world of Windows Phone 7, we are hoping that Microsoft makes that transition sooner rather than later.

If you’re interested, head on over to the Xbox Live Rewards site and sign up. Rewards are available to those in the US or UK only.