Microsoft makes second sports push with PGA Tour partnership

It looks like Microsoft is stepping up its sports game once again, this time in a partnership with the PGA Tour. Similar to its deal with the NFL that provides Surface tablets to players and coaches, Microsoft is teaming up with the PGA Tour to not only bring data and footage to fans with apps, but to enhance PGA Tour's backend operations. From Microsoft:

There are several technology integrations underway, including the development of new apps for the latest Microsoft devices and platforms across Windows 10, Surface and Microsoft's Lumia phones. Microsoft will also utilize the 80,000-plus hours of PGA TOUR library footage and other information to deliver this content to fans and commentators in new and engaging ways.

Microsoft is also working provide Azure cloud services, Office 365 and more to make statistical analysis easier for broadcast commentators, making Microsoft "The Official Operating System of the PGA TOUR and Champions Tour, Official Analytics Partner of the PGA TOUR and Champions Tour and The Official Office [Personal] Productivity Software of the PGA TOUR and Champions Tour." That's a lot of "official" titles, but it means you should start seeing a lot more Microsoft branding and devices making an appearance while you're taking in some golf.

Source: Microsoft

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