In less exciting news, but still important, Microsoft is pushing the benefits and power of Windows Phone 7 for the retail and hospitality market--a large swath of potential business, including retail stores, grocery markets, shopping centers and more.

Microsoft will be appearing at the National Retail Federation’s 100th Annual Convention & Expo, demonstrating numerous apps to potential customers:

The demonstrations will showcase how Windows 7 enhances connected store, customer and operations experiences on the desktop as well as via an array of mobile and in-store devices, including smartphones, point-of-sale (POS) devices, self-service transactional kiosks, and informational kiosks, including digital signage.

For example, a retail customer’s connected experience is enhanced through the mobile shopping experience enabled by Windows Phone 7, as well as through engagement with Windows 7-based touch-enabled devices in stores.

One real life example they give is the app Tesco Real Food, available now in the Marketplace. The app is by retail giant Tesco, who have over 5,000 stores worldwide. The app is a mobile extension of the Tesco Real Food website for recipes, so nothing too exciting.  While some of this is boring and dry, it's these connections and technology demonstrations that gets Microsoft into stores, personalized apps for unique shopping experiences and basically noticed, so we're all for it.

Source: GoMo News

For example, a retail customer’s connected experience is enhanced through the mobile shopping experience enabled by Windows Phone 7, as well as through engagement with Windows 7-based touch-enabled devices in stores.