windows phone 8.1

Windows Phone cross-promotion network AdDuplex has released a small but interesting report that shows the top 20 countries in the world that use devices with Microsoft's mobile operating system, with the US, India and Brazil as the top three territories.

AdDuplex normally releases monthly reports on how specific Windows Phone devices are doing in several countries, but this week the company decided to do something a little different. It examined data taken on Tuesday, July 8th from 11 global Windows Phone apps and games that serve ads from their service to determine the percentage of those devices in different countries. AdDuplex stated:

These apps served ads to around 200,000 users on that day. The apps were deliberately selected to be as "global" as possible, but the dataset could still be affected by different ad strategies of the app publishers on a country-by-country basis and other factors.


The final result can be seen in the chart above. It's not a shock to learn that AdDuplex's numbers indicate 11 percent of all Windows Phone devices in the world are being used in the US so it claims the number one spot. In second place, also not surprisingly, is India with 7.5 percent. Brazil is shown in third with 6.9 percent.

Russia and Italy are tied for fourth place at 4.3 percent each. China is sixth at 3.7 percent, which shows that Microsoft might need to do a lot more to promote the use of Windows Phone products in that part of the world.

What do you think of this new data and do you think it shows an accurate account of Windows Phone use around the world?

Source: AdDuplex