windows phone 8.1

Windows Phone 8.1 continues to make big gains in the worldwide Windows Phone ecosystem. According to the latest stats report from the AdDuplex app advertising service, Windows Phone 8.1 is now installed on 39.1 percent of all devices worldwide compared to 24.4 percent in August.

windows phone 8.1 state

The new numbers for the Windows Phone ecosystem were generated by data gathered from 4,528 Windows Phone apps running AdDuplex's SDK v.2 on September 24. The increase is likely a combination of users downloading the Developer Preview version on their own combined with wireless carriers offering Lumia smartphone owners over the air updates for Lumia Cyan. Based on the current trend, it looks like Windows Phone 8.1 will overtake the market share for Windows Phone 8.0 sometime in October.


Microsoft's Lumia smartphones still take up take up over 95 percent of all Windows Phone use worldwide. It's not a shock to see the Lumia 520 smartphone model continuing to be the most used Windows Phone device worldwide with a 30.6 percent market share. However, the recently released Lumia 630 jumped from number eight to number four on the list at 5.4 percent worldwide.

us stats

In the US, the Lumia 630 is now at number three on the list with 9.7 percent. That's behind the Lumia 520 and the 521 variant which combined make up a whopping 46.2 percent of the US Windows Phone 8.1 ecosystem. The recently released HTC One (M8) for Windows is currently 26th on the list, up from 40th position in August.

What do you think of these latest numbers from AdDuplex?

Source: AdDuplex on SlideShare