Nokia Lumia Smoked Australia

Nokia Australia is planning to host two "Smoked by Windows Phone" challenges in Australia this coming weekend. The two marketing events will take place in Sydney and Melbourne but will contain a twist to differentiate from the generic Windows Phone challenge, according to the team. With Nokia UK challenging the general public with common smartphone tasks to see if they survive or are dared to engage in fearful activities, we could be in for some exciting ideas in Australia.

A cash prize ($100) is available should you manage to best the Windows Phone challenge, but should you lose... we'll have to wait and see - though we expect to see some dares. If you have an Android or Symbian device, the iPhone, a BlackBerry, or even a Windows Phone yourself, you will be eligible to participate - though we're not entirely sure how a Windows Phone smartphone can enter against an identical handset. Fastest finger first?

As can be seen in the above promotional image, the two events are to be held on the following dates:

  • Melbourne - Saturday, July 21st at Federation Square (9am - 1pm), and then at St Kilda (2pm - 6pm).
  • Sydney - Sunday, July 22nd at Bondi Markets (10am - 2pm), and then at Bondi Junction (2pm - 6pm).

If you're not able to make the above dates, fear not as we're sure Nokia will take to the road should the challenges prove to be a marketing success. #NokiaLumiaDare is the hashtag that will be used on Twitter, so be sure to keep an eye out on the tweets to stay up-to-date.


Android Central's Phil Nickinson feels the burn

Are you considering the possibility of heading on down to one of the events to see if you can get some friends smoked and converted? 

Source: Peter Murphy