Ad

Nokia goes on the offensive with effective new ‘app reality’ ad, targeting new buyers

Nokia goes on the offensive with effective new ‘app reality’ ad, targeting new buyers

If there’s one thing we can all agree on is that Windows Phone has a perception problem, especially in the US and Canada. The phone hardware is often reviewed favorably, but critics tend to ding the OS for lack of apps. This so-called ‘app-gap’ has become less of problem as of late 2013, but the perception is still there. Also, MIA apps like Sonos don’t help either. Nokia’s new ad,...

Daniel Rubino 309
Nokia’s new ad with stylized animation dares Apple users to #SwitchToLumia

Nokia’s new ad with stylized animation dares Apple users to #SwitchToLumia

Speaking of Nokia going on the offensive, a new highly stylized ad has been posted on their Germany YouTube page, daring people to think differently by switching to Lumia. The ad, an offshoot of one from last year that targeted the iPhone 5, uses modern animation design to tell the tale of a boring life of sameness. Set in a school, the video shows students placing apples on a teacher’...

Daniel Rubino 48
New engaging Xbox One ad invites you to try Microsoft’s all-in-one gaming system

New engaging Xbox One ad invites you to try Microsoft’s all-in-one gaming system

Ads and commercials can be hit and miss with Microsoft. But we will say that within the last 18 months, they have had more wins than losses (see the Lumia 1020 recital or Surface 2 ones for evidence). Today, Redmond has pushed out a new teaser ad for the Xbox One and they seem to have hit all the right notes. The commercial is titled ‘Xbox One: Invitation’ and features some real life...

Daniel Rubino 94
Microsoft takes out ad affirming Nokia acquisition, removes logo from the Lumia 520

Microsoft takes out ad affirming Nokia acquisition, removes logo from the Lumia 520

Although the Microsoft / Nokia deal is still far from being completed, there may be a sign of what the purchase can mean for future Lumia phones. The International Business Times has posted a somewhat dubious example of this in citing a recent full-page advert appearing in a major newspaper. The ad from the Telegraph, appearing on September 13, is a simple announcement from Microsoft on...

Daniel Rubino 302
Nokia: Your family photos will be ruined by the darkness if you don’t use the Lumia 925

Nokia: Your family photos will be ruined by the darkness if you don’t use the Lumia 925

Microsoft has finally started getting some hilarious videos to promote their products the past couple months. Maybe they’ve learned a thing or two from Nokia, who have always had a strong marketing team. Case in point, the video you’re about to watch below that highlights the low-light prowess of the Lumia 925. Long story short: buy a Nokia, don’t let the darkness ruin your family...

Sam Sabri 109
Microsoft releases sequel “Don’t Fight. Switch” commercial featuring the Lumia 1020 and hilarious camera hijinks

Microsoft releases sequel “Don’t Fight. Switch” commercial featuring the Lumia 1020 and hilarious camera hijinks

Back at the end of April, Microsoft teamed up with well-known director Roman Coppola to release what was arguably one of the funniest smartphone commercials of the year. Featuring a wedding where everyone was trying to capture the moment, it quickly fell into a fight over who’s smartphone was better. In the end, Windows Phone (featuring the Lumia 920) was left standing with the slogan “...

Daniel Rubino 167
Microsoft’s latest commercial brings your world to life – Windows is everywhere

Microsoft’s latest commercial brings your world to life – Windows is everywhere

Microsoft is everywhere and they want you to know that. The two latest commercials (see the second ad after the break) from the boys in Redmond show off the harmonious marriage of various services on Windows 8 and Windows Phone devices. Internet Explorer, Bing, Xbox, Skype, SkyDrive, and the App store - are all touched upon. In a world where ecosystem are kings and the best devices are...

Michael Archambault 90
Windows Phone and low-light photos; new infographic breaks down why it’s important

Windows Phone and low-light photos; new infographic breaks down why it’s important

It should be clear by now that Microsoft, Verizon and Nokia have decided that the main selling point of the Lumia 928 is its stellar PureView camera, geared especially for photos with minimal available light. Now in a new infographic, aka those trendy collages that combine stats with bold artwork, we see in numbers just how many use their camera in such conditions. Some of the figures...

Daniel Rubino 86
New Windows Phone Challenge ad squares the Lumia 920 against Galaxy S3, shows off Local Scout

New Windows Phone Challenge ad squares the Lumia 920 against Galaxy S3, shows off Local Scout

Although some detractors have opined against Microsoft’s recent “Wedding” ad, which pokes fun out of the Apple v Samsung rivalry, noting that it forgot to highlight any Windows Phone features, those critics failed to mention the numerous “Challenge” ads that have been running. A new one was just posted to the Windows Phone YouTube channel and this time the focus is on the Samsung...

Daniel Rubino 87