The Amazing Everyday | Windows Central

let's talk marketing

Microsoft's branding of accessories as Surface can be confusing

Before you go

5 features we hope Microsoft adds to Windows 10 Mobile

WannaCry Again?

New Windows ransomware attack making its way around the globe

News

Microsoft teams with other tech giants to combat terrorism online

Get ya WC podcast here!

Windows Central Podcast 54: Apps in the Store

extreme testing

Microsoft didn't cut corners to ditch the fan in Surface Pro with Core i5

Get real or get out

Microsoft needs to get serious about mobile (now) or don't even bother

Help us help you

Got questions about your new Surface? The Windows Central forums can help.

Can you pass me the.. source?

A tiny bit of Windows 10 source code has leaked online

Deals galore

Buy, sell or trade tech gear in the Windows Central Marketplace!

OG Xbox!

All the backward compatible original Xbox games confirmed for Xbox One

Is this the end ... ?

What if there really are no more new Windows Mobile devices?

FCU FTW

Windows 10 Fall Creators Update's top 5 features

i5 or i7?

Comparing performance and battery in the Surface Laptop Core i5 and Core i7

Don't be an easy target

7 tips to protect your Windows PC against malware

¯\_(ツ)_/¯

What do you think of Skype's new Snapchat-esque makeover? (poll)

1080P vs 4K

How important is 4K gaming on the Xbox One X to you?

Surface > Mac

Microsoft's latest device lineup truly (and finally) rivals Apple's

New pen is mightier than the old pen

Own an older Surface? Here's what you should know about the new Surface Pen

Driving back in time

Wondering why ALL Microsoft's Windows drivers are dated June 21?

< >

SHOP: Surface Laptop | Surface Pro (2017)

The Amazing Everyday

Nokia has taken "The Amazing Everyday" to Cinema City venues in eight cities in Poland, giving away a Lumia 800 to 64 lucky winners of the events. In certain screenings the Finnish manufacturer hid coupons under certain seats and when the Lumia advertisements came on (always being aired last) a Polish celebrity urged viewers to check where they sat.

64 Lumia 800 winners, from 64 film screenings, in 8 cities. Nokia never fails to impress with their marketing campaign, regardless as to what country its taking place in.

Source: YouTube, thanks Ellis for the tip!

More →

Nokia had set up shop in the Metro station at the Barcelona University, but the manufacturer decided to take its promotion campaign into the campus grounds of the Madrid University. Bringing in a DJ and pumping out a loud beat or two, the campus laid host to Nokia's bash over the weekend.

There were a variety of creative activities for students to get involved in, including: dancing, sewing, and more. The day turned night and evening enjoyment took over with an array of waving glow sticks. Overall, it was an opportunity not only for Nokia, but for students to engage with (and express) their creativity.

Source: YouTube (Nokia Italy), via: Unleash the Phones; thanks, Clinton, for the heads up!

More →

Yet another video in the world of Windows Phone news, this time it's Nokia Malaysia with "The Amazing Everyday" advertising campaign. In the above montage, we see the Nokia Lumia team heading out and about driving alongside the Nokia promotion truck, handing out leaflets, cakes and different coloured umbrellas, and generally having a great time with the public.

The Lumia 710 and 800 will both launch in the country on February 10th.

Source: YouTube, thanks Ellis for the heads up!

More →

Nokia Austria is attacking the public with effective marketing and dominant advertising with "The Amazing Everyday". From covering trams in Lumia advertisement material, to handing out small packages containing food. The video montage illustrates how the manufacturer is working with retailers to set up stands and ensure the Lumia handsets are getting maximum exposure.

The Nokia Arch also makes a return in a shopping centre, sporting interactive demos. An interesting video that's well worth checking out.

Source: YouTubethanks, Ellis, for the heads up!

More →

Nokia has uploaded a sleek video of the Lumia 710, which shares the same theme, effects and music as past videos for the 800. To refresh the memory, the Lumia 710 is the lower-end, more affordable option to the 800, sporting less memory (8GB), a 5MP camera, and a TFT screen (with ClearBlack technology and Corning Gorilla Glass). While news has been relatively quiet surrounding the 710, it has been rumoured to be heading to the U.S. on T-Mobile.

Source: YouTube, via: MonWindowsPhone

More →

Nokia is continuing with the full court press to get the word out about Windows Phone. We've seen ads in the paper, video ads, demo apps to give Symbian owners a chance to try Windows Phone and now humungous display in a local shopping mall.

One of our Secret Agents ran across the display while visiting the Bluewater Shopping Center in Kent (over in the U.K.). Hard to miss the advertisement with all it's bright colors, huge flat screen display and convenient directional arrows to the various wireless carriers in the mall.  We have also been informed that there were Nokia ads displayed on the information kiosks located throughout the Shopping Center.

Curious, for those new to Windows Phone, is the latest ad campaign for the new Windows Phones strong enough to lure you over to the Windows Phone side?

Thanks goes out to Agent62 for taking great risks to capture these photos!

More →